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Product Description
Product Description
This book explores the theory and practice of both the technical and business domains of m-commerce, particularly wireless networking and mobile commerce applications, as well as discussing the 'what, why and how' of m-commerce. The book starts by covering the theoretical underpinning of the subject, before going on to put the theory into practice, covering the technologies, approaches, applications and design issues.
From the Back Cover
As content delivery over wireless devices becomes faster and more secure, it is thought that mobile commerce (m-commerce) will overtake tethered e-commerce as the medium of choice for digital commerce transactions. As well as the obvious effect on financial services (mobile banking), telecommunications, and retail and information services (such as video delivery of sports results) it is also likely to have a profound effect on the way a wide variety of businesses arrange for people to meet and interact.
This book explores the theory and practice of both the technical and business domains of m-commerce, particularly wireless networking and mobile commerce applications, as well as discussing the 'what, why and how' of m-commerce. The book starts by covering the theoretical underpinning of the subject, before going on to put the theory into practice, covering the technologies, approaches, applications and design issues.
Features
Explains the fundamentals of mobile commerce and wireless systems design and implementation.
Applications oriented, showing how good systems design leads to efficient and effective m-commerce systems.
Balances enthusiasm for the technological capabilities with wider social and political implications through discussion of security and ethical issues.
Tutorial approach, with exercises, student activities, short case studies and technical reports to enhance learning.
This book is intended for anyone wishing to find out more about the theory and practice of commercially exploiting these exciting and ground-breaking new technologies.
About the authors
Geoffrey Elliott is Head of Division for Information Systems at London South Bank University. Nigel Phillips worked in the computer industry for 10 years before joining London South Bank University, consulting on the application of complexity theory
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Customer Reviews
Strengths: The coverage is reasonably complete, the language is clear, and there are many useful illustrations, plus a promise of an online website for instructors and student.
Weaknesses: I would have liked deeper coverage of peer-to-peer mobile communications (MMS with phonecams, etc), and the use of RFID in logistics, retailing, etc.
It is suitable for an MBA course, and as an advanced text to support an undergraduate IS course, but not for engineers.
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