Start reading Mobile Commerce on your Kindle in under a minute. Don't have a Kindle? Get your Kindle here.

Deliver to your Kindle or other device

 
 
 

Try it free

Sample the beginning of this book for free

Deliver to your Kindle or other device

Read books on your computer or other mobile devices with our FREE Kindle Reading Apps.
Mobile Commerce : Opportunities, Applications, and Technologies of Wireless Business
 
 
Share your own customer images

Mobile Commerce : Opportunities, Applications, and Technologies of Wireless Business [Kindle Edition]

Paul May (Author), Tom Jell (Foreword)
4.0 out of 5 stars  See all reviews (1 customer review) |
Print List Price: £42.00
Kindle Price: £25.43 includes VAT* & free wireless delivery via Amazon Whispernet
You Save: £16.57 (39%)
Unlike print books, digital books are subject to VAT.

Formats

 Amazon Price New from Used from
Kindle Edition £25.43   -- --
Paperback £39.90   -- --

Product Description

Amazon.co.uk Review

Suitable for the IT manager or developer who wants to get the "big picture" surrounding mobile commerce (m-commerce) of the present and near future, Paul May's Mobile Commerce: Opportunities, Applications, and Technologies of Wireless Business provides a smart, business-savvy guide to what's on the horizon with the wireless Web.

This book provides a good mix of enthusiasm tempered by realism about what mobile commerce will mean for all types of business. After outlining the rise of mobile phones across the world, the author delves in to what types of m-commerce applications will potentially thrive. From travel, electronic ticketing to gambling and games, the author outlines a promising vision for the future, illustrated with current online ventures (often from Europe and the UK) As this book went to press last year, there are a few anachronisms after the dot.com fallout. (While Webvan, for example, is no longer an example of successful e-commerce, the force of the argument here for m-commerce is still quite convincing.)

Later on, the author discusses the infrastructure of mobile commerce, including the differences between the traditional and mobile networks. Next comes a full tour of today's mobile devices from phones, PDAs to smartcards and even wireless devices for cars (which are a prime market for new m-commerce applications). There's also a quick tour of WAP and WML for creating wireless user interfaces. This technical material is suitable for IT managers and even developers new to the world of wireless. The book concludes with some predictions about how the move to wireless will impact society, along with some issues that may help or hinder its adoption.

In all, this title provides a good introduction to the new possibilities of wireless, one with a nicely worldwide perspective. As North American companies get onboard with mobile commerce, this guide to how m-commerce has been implemented in Europe and Asia can benefit any decision maker or planner with some good ideas, along with some intelligent predictions about how m-commerce might change the ways companies do business in the very near future. --Richard Dragan

Review

'A visionary yet practical book about the mobile devices and applications that are about to change our lives.' Ari Jaaksi, General Manager, Nokia Wireless Software Solutions

'I was impressed by the M-Commerce title … this book has provided me with some smart ammunition for business planning.' Paul Freeman

'… this book provides a much needed overview … it certainly appeals to anyone wanting an introduction to mobile commerce …'. Harry Agius, Computer Bulletin
See all Product Description

Product details

  • Format: Kindle Edition
  • File Size: 3201 KB
  • Print Length: 302 pages
  • Publisher: Cambridge University Press; 1st edition (7 May 2001)
  • Sold by: Amazon Media EU S.à r.l.
  • Language English
  • ASIN: B001AP2YW6
  • Text-to-Speech: Enabled
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: #365,304 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

    •  Would you like to give feedback on images?

More About the Author

Paul May
Discover books, learn about writers, and more.

› Visit Amazon's Paul May Page

Tag this product

 (What's this?)
Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organise and find favourite items.
Your tags: Add your first tag
 
See most popular tags

Customer Reviews

5 star
0
3 star
0
2 star
0
1 star
0
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Format:Paperback
Whatever your interest in mobile commerce, this book has something for you. Paul May elegantly offers his expertise to students, business people and researchers alike. I am a researcher (usability evaluation), and found that the book covered a broad range of topics. The book is full of opinion, which at first is cumbersome if you find yourself disagreeing. But once you have a feel for Paul May's style, you appreciate what he is offering. His proposal for a model of m-commerce usage, along with his central theme that m-commerce should not seek to mimic already established e-commerce ventures are both laudable. I would recommend this book to anyone who was interested in m-commerce.
Comment | 
Was this review helpful to you?
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:  1 review
4 of 4 people found the following review helpful
A great starting point 17 Sep 2001
By Mike Tarrani - Published on Amazon.com
Format:Paperback
This is a broad treatment of M-commerce and is aimed at a broad audience of business and technical readers. Usually books of this nature are mediocre because of the trade-offs compromises in scope and content that need to be made to accommodate a wide audience. In the case of the book, though, it isn't the case.

First, the book is organized by (1) Business opportunity, (2) Applications, (3) Technology, (4) Issues and (5) Directory of M-Commerce Applications. The first four sections are both insightful and invaluable. The directory of M-commerce applications, in my opinion, does not add any value to the book because information of this nature changes so rapidly that it's inaccurate before a book is even published.

What I like about the book is the even treatment of opportunities that are inherent in M-commerce, including some insights into why Europe does not have the advantages that normally come from being early adopters (in spite of the pessimists who cite a "two year head start" while ignoring the U.S. leadership in technology implementation when we do get around to it), and the interesting view of WAP (Wireless Application Protocol), which many believe to be just an interim - the author advises to put resources and effort into WAP and make it part of a business strategy if you want to be an M-commerce player.

The survey of technologies and standards are also useful, even if given somewhat superficial treatment. The value is you are exposed to all of the factors and considerations with which to make informed decisions or gain an understanding of the M-commerce landscape. In this respect the applications and technology sections of the book can be viewed as a primer.

Overall, this is an excellent book for learning about M-commerce from business and technical points of view because it provides a context and keen insights in both domains.

Search Customer Reviews
Only search this product's reviews

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 

Search Customer Discussions
Search all Amazon discussions
   

Look for similar items by category

Look for similar items by subject






















i.e., each title must be in subject 1 AND subject 2 AND ...

Amazon Media EU S.à r.l. GB Privacy Statement Amazon Media EU S.à r.l. GB Delivery Information Amazon Media EU S.à r.l. GB Returns & Exchanges