About the Startup
Describe your product in 3 words.
Simple, Smart and Elegant
How did you come up with the idea for this product?
Part of the idea behind the lean startup is to prove demand, and build products in a rapid, user-centered design cycle.
What makes your product special?
As well as being a gorgeous all-metal construction, Shine is also: Elegant: a tiny all-metal disc with a beautiful halo of lights Precious: precision crafted like jewelry to be worn on any occasion Goal-driven: tap to see progress towards your daily activity goal Bold design: no buttons, no cables, no recharging Amazing sync: just place it on your smartphone and it syncs, even in airplane mode Personal: set your own goals, visualize data, and get insights tailored for you
What has been the best part of your startup experience?
We're focused on developing great wearable products: things that a lot of people would wear all the time for a long time. Like jeans and t-shirts. We aim to pioneer the emerging world of wearables, by making products and services in the consumer health and fitness space to inspire people be more active and develop healthy habits. We were founded in 2011, and Misfit Shine is our first product.