Up and running in 5 minutes, very easy to operate, great picture, only £300 or so, what more can you ask for? How about, delivered next business day? Yes, that as well :-)
If there is any downside to this TV I can think of, and I'm scraping the barrel, its that if you want both Freeview AND analogue TV, you will need two separate aerial inputs, as there are seperate RF inputs for each,and most people will have just the one aerial.
The picture is great (though only tried it on Freeview, I haven't got an HD source to try), it *might* be that if you compared it side by side to something that's two or 3x the price it wont be *quite* as good, but I wont be doing that :-)
The remote is also easy to operate, you don't need to be Scotty off Star Trek to work it. This was bought for an elderly relative, so ease of use is a big plus, . Switch it off and on, select channel, subtitles on and off , programme guide, all easy peasy. You can of course also change multiple other settings if you want, but the main ones are easy to hand and well laid out.