I recieved this today and to be honest, I have mixed views of this product.
The taste is a mixture of sweet and spicy and in my opinion i'm not paricularly fond of it, but in any case, it does it's job.
The smoke/vapour itself is very good, it does look like a cigarette but the product itself is very bulky, pretty much like every other e-cig on the market.
They make them look really small in the ads, but they are actually around 1 and a half times the size of a superking cigarette, therefore making it feel bulky and heavy in your hand, which I personally do not like.
I've been smoking it in my room and around my house all day and no one has noticed any smell from it, the smoke smells like the taste of the cig and may linger for a few minutes, but other than that there is no nasty smell at all.
It doesn't fully substitue a normal cigarette, but it certainly helps the craving for one, more so than any nicotine gum or patch.
The reason I didn't give this product 5 stars was because of the taste, everything was ok for me, but you can buy flavoured cartridges, and on that note I won't fret too much.