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In simple terms, MINI 50 years is one of the best Mini books we've ever had the plaesure to read. It's a fantastic mix of new and old, of story telling and fact. Even if you're not the most ardent of mini anorcahs you'll find something to enjoy as Rob takes not obly a technical and statistical approach to his books, but also gives a fascinating insight into the people behind the scenes...If you want a really good yarn about the MINI ( and the Mini) then you can't get more complete, more enjoyable to read and look at than Golding's latest publication. The book has a clever hardback design and is well ilustrated with many interesting mini and MINI photos...This is a book no serious MINI fan should be without --Mini2dot com
This is an all new version of previous landmark issues written by Rob Golding celebrating the milestones that Mini has achieved. Whilst earlier print versions (Mini, Mini 25, Mini 30, and mini 35) were often no more than a reprint with the addition of some new pictures and an update on current models, this book is all new....represents good coverage for those whose interest is largley with the new car...if you collect Mini books, as most of us do, then it will have to find a place in the bookshelf --Mini Cooper Register
This is an all new version of previous landmark issues written by Rob Golding celebrating the milestones that Mini has achieved. Whilst earlier print versions (Mini, Mini 25, Mini 30, and mini 35) were often no more than a reprint with the addition of some new pictures and an update on current models, this book is all new....represents good coverage for those whose interest is largley with the new car...if you collect Mini books, as most of us do, then it will have to find a place in the bookshelf --Mini Cooper Register
Product Description
The diminutive MINI has made it big! A small car, but probably the most recognisable one anywhere in the world. This book tells the full story of the iconic car from it's initial launch in the 50's up to the revised BMW version of today. From swinging sixties, racing cars success, from "The Italian Job" to 21st Century hip transport.....all the threads that tie the original MINI and today's updated version are in here, numerous, detailed, and fascinating. The book itself is a metal jacket cover, with a magnetic flap that lifts to reveal the details of the engine underneath!
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Hardcover
New MINI old Mini...author wades in
Admitted: it was a tricky book for us to entitle. We thought that the new-MINI pic and the new-MINI capital letter logo style which together dominate an ultra-modern cover were the give-away clues to the emphasis of content, and that the 50 YEARS tag would recognise that this was a brand book that explores the evolution of BMW MINI from the much-loved original. There's plenty of explanative on the back cover of course, but that does not help the guys who just buy if off the net from a front jacket shot and without reading the Amazon review. Apologies to those who bought it blind expecting another full-length old-Mini feast.
This book was encouraged by BMW, who gave me access to all the project execs in charge of design, engineering, manufacturing and marketing. There is continuous reference to their difficulties in recreating a new car from the old legend. BMW knew it would be punished if it nicked the Mini name and did not deliver a small car with class-leading handling and an intangible fun-factor.
As for the gripe that stories about old Mini were a rehash - that's true enough. But they were my stories. I spent several weeks in 1978 and 1979 interviewing Issigonis - a man who did not give interviews - and his close friends and colleagues. The access was arranged by British Leyland who wanted a book published that would cover the Mini story after 20 years. That book was then updated with five years-worth of new material in 1984, 1989 and 1994. The 2009 book is the latest in the series, and the last. I am not aware of any other Mini book that has had the full co-operation of both BL and BMW, and unlimited access to the folk who made it all happen. Hope someone out there likes it. Sales certainly indicate that they do. I'm going to slash my star rating to recognise that someone bought it for the wrong reason. I'm going to whack it down from five to four! Best wishes all. Rob Golding
Admitted: it was a tricky book for us to entitle. We thought that the new-MINI pic and the new-MINI capital letter logo style which together dominate an ultra-modern cover were the give-away clues to the emphasis of content, and that the 50 YEARS tag would recognise that this was a brand book that explores the evolution of BMW MINI from the much-loved original. There's plenty of explanative on the back cover of course, but that does not help the guys who just buy if off the net from a front jacket shot and without reading the Amazon review. Apologies to those who bought it blind expecting another full-length old-Mini feast.
This book was encouraged by BMW, who gave me access to all the project execs in charge of design, engineering, manufacturing and marketing. There is continuous reference to their difficulties in recreating a new car from the old legend. BMW knew it would be punished if it nicked the Mini name and did not deliver a small car with class-leading handling and an intangible fun-factor.
As for the gripe that stories about old Mini were a rehash - that's true enough. But they were my stories. I spent several weeks in 1978 and 1979 interviewing Issigonis - a man who did not give interviews - and his close friends and colleagues. The access was arranged by British Leyland who wanted a book published that would cover the Mini story after 20 years. That book was then updated with five years-worth of new material in 1984, 1989 and 1994. The 2009 book is the latest in the series, and the last. I am not aware of any other Mini book that has had the full co-operation of both BL and BMW, and unlimited access to the folk who made it all happen. Hope someone out there likes it. Sales certainly indicate that they do. I'm going to slash my star rating to recognise that someone bought it for the wrong reason. I'm going to whack it down from five to four! Best wishes all. Rob Golding
1 of 1 people found the following review helpful
Format:Hardcover
Although the title of this book says that its about 50 years of the Mini, as others have said,it is more about the BMW Mini that its predecessor. That said, if you are a fan of Minis both old and new then you will probably like this book. Unlike most Mini books, as well as giving a history of the original Mini and its development, it also explains about the development of the new mini including some of the ideas put forward by other manufacturers (which when you see how awful some of them are will make you grateful that it was BMW that actually made it). If you are looking for a definative book on the history of the Mini then this probably isnt the book for you, but if like me you love the new Mini as well as the old then you will more than likely enjoy this book.
4 of 7 people found the following review helpful
Format:Hardcover|Amazon Verified Purchase
If you like the BMW Mini then this book is for you,lots of info on the 'new' mini, massive cheek to call it Mini 50 Years,all the info on the original mini and pictures are reused articles you've seen before. 90% of the information about the BMW mini.
If you like the 'new' BMW mini,LOTS of info.
If you like the original mini,VERY poor amount of rehashed info.
If you like the 'new' BMW mini,LOTS of info.
If you like the original mini,VERY poor amount of rehashed info.
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Most Recent Customer Reviews
Excellent little book
I bought this book for my husband for xmas. It has some fantastic pictures and information in it. Well worth the buy for any mini lover.
Published on 17 Nov 2009 by M. Harte
MINI book - but maxi fun
This book is different to other Mini/MINI books I've read, but in a good way. It's written with a snappy, punchy journalistic style rather than a long chronological biography of... Read more
Published on 21 Sep 2009 by R. Halloway
MINI not Mini !
I should have know not to buy this book because of the new MINI on the front. That ubiquitous BMW car that they call MINI is the main focus of the book, which is clearly aimed at... Read more
Published on 15 Jan 2009 by Dr. P. S. Quinn
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