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Mindfield: How Brain Science is Changing Our World [Paperback]

Lone Frank
4.3 out of 5 stars  See all reviews (7 customer reviews)

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Book Description

1 April 2009
Our world is about to be revolutionized. The way we see economics, health, and law enforcement will change. Our perception of happiness, advertising, and even morality will be turned upside down. Reporting from the front lines, award-winning writer Lone Frank tracks down the world's top researchers in brain science and bravely volunteers herself in the name of discovery. As she enrolls in a globe-spanning experiment on the moral nature of humanity, endures brain scans to learn the secrets of empathy, and dons a God Helmet to probe the neurological nature of religious experience, her adventures open the door to a plethora of shocking, mind-bending, and frequently comical revelations. An insider's guide to the outermost boundaries of brain science, "Mindfield" offers an uplifting vision of what it means to be human in the new age of the brain.

Product details

  • Paperback: 320 pages
  • Publisher: Oneworld Publications; Tra edition (1 April 2009)
  • Language: English
  • ISBN-10: 1851686495
  • ISBN-13: 978-1851686490
  • Product Dimensions: 2.5 x 13.1 x 19.2 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: 660,341 in Books (See Top 100 in Books)

More About the Author

Lone Frank holds a PhD in neurobiology and was previously a research scientist in the biotechnology industry. An award-winning science journalist and Danish TV presenter, she has written for such publications as Scientific American, Science, and Nature Biotechnology.

Product Description


"Think that you know yourself? Think again. The coming Neurorevolution will destroy your certainties - but maybe set you free. Arm yourself. Read this book." --Armand Leroi - author of 'Mutants' and Professor of Evolutionary Developmental Biology at Imperial College London

"Riveting. Lone Frank has selected the most intriguing issues currently engaging scientists and philosophers, and presented them in a way that will engage anyone who possesses the organ she writes about." --Rita Carter - author of 'Mapping the Mind' and 'Multiplicity'

About the Author

Lone Frank is an award-winning journalist, science writer, and tv presenter. She holds a PhD in neurobiology and has worked as a research scientist in Denmark and the United States. Apart from a particularly cute corpus callosum she has an expert's word that her brain is quite unremarkable. This is her first book.

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Customer Reviews

4.3 out of 5 stars
4.3 out of 5 stars
Most Helpful Customer Reviews
6 of 6 people found the following review helpful
5.0 out of 5 stars an addition to the philosophy of mind 21 July 2009
Format:Paperback|Verified Purchase
Having been trained in Philosophy as well as my main subject, Psychology, I have generally been impatient with attempts to learn about minds by using research on brains. You hear all kinds of category errors whenever that happens. For example (as found in this book) the notion of 'negotiating with the brain of another'. (Brains can only go click in all kinds of complicated ways, but cannot be negotiated with, only minds can do that). However this book does show, in a an accessible and entertaining way, that all kinds of aspects of human mind activity (to do with deciding, choosing, making mistakes and changing your mind) can be shown in a different light by looking at what happens in the brain when all of these activities are taking place. Particularly important are the demonstrations on the limitations of mind which occur when the emotional areas of the brain are not active for example in economic decision making or in social interactions. So if you interested in minds and what to know what kind of research on brains might help us better to understand the workings of our minds this is the book for you. It is a truism often cited that for all the fantastic advances in science, we are still not getting far with making sense of the severe limitations in human decision making in the most important areas of our lives. The book shows something of the way forward on this task.
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4 of 4 people found the following review helpful
5.0 out of 5 stars The go-to book on our neuro-future 21 May 2009
This is the only book that pulls together for a popular audience the revolutionary discoveries in neuroscience that are influencing the world around us - be it in politics, economics, marketing, law or even religion. And as well as being authoritative (the author has a PhD in neurobiology and a background in research) and accessible (she also happens to be one of the world's leading science journalists), the book is fast-paced and fun (no surprise then that it is a bestseller in the author's native country, Denmark) - cutting-edge stuff that will in itself stimulate your mind long after you've read it.
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3 of 3 people found the following review helpful
Format:Paperback|Verified Purchase
The style of the book is almost personal, a series of interviews with scientists (mostly in the USA) and the considerations of the author.

All the philosohers who continue to think about conciousness and ethics in their armchairs and ignore (or actively despise) neuroscience will look like dead dinosaurs in a few years. They need to read this book and maybe they need a brain scan!

A fairly easy read at 300 pages, and well worth it.
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2 of 2 people found the following review helpful
4.0 out of 5 stars Don't buy one book under two different titles! 2 Jun 2012
I believe this is the same book as The Neurotourist and it was recommended to me because I had purchased the latter. Should you have a similar experience, I suggest you don't buy them both!
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