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Mind Your Manners: Managing Business Cultures in Europe
 
 
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Mind Your Manners: Managing Business Cultures in Europe [Paperback]

John Mole
4.2 out of 5 stars  See all reviews (6 customer reviews)

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Paperback, 31 May 1995 --  
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Mind Your Manners: Managing Business Culture in a Global Europe Mind Your Manners: Managing Business Culture in a Global Europe 4.2 out of 5 stars (6)
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Product details

  • Paperback: 204 pages
  • Publisher: Nicholas Brealey Publishing; 2nd Revised edition edition (31 May 1995)
  • Language English
  • ISBN-10: 1857880854
  • ISBN-13: 978-1857880854
  • Product Dimensions: 22.6 x 15.5 x 1.8 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 1,289,977 in Books (See Top 100 in Books)

More About the Author

John Mole
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Product Description

Product Description

This practical guide for managers in the new Europe has been expanded not only to cover the three new members of the European Union - Austria, Finland and Sweden - but has also been generally revised and updated to reflect international developments, including a new section on Russia. In addition, the author has provided a new "toolkit" to enable readers to test their own cultural responses. Managers working in a multicultural environment often make two mistakes: they misunderstand the behavioural and cultural differences, or are over-sensitive and defensive. Both can lead to reduced effectiveness and alienation. This book addresses the crucial issues of: etiquette and manners; formal and informal meetings; social expectations; the legal and business framework; and the cultural styles of business. This business guide is aimed at managers of any nationality intending to do successful business in the world's biggest market. John Mole is the author of "Brits at Work".

From the Publisher

A practical guide to working successfully in Europe
Managers working in a multi-cultural environment often make two mistakes - they misunderstand behavioural and cultural differences, or they are defensive and over-sensitive. Both can lead to reduced effectiveness and alienation, and even to confrontation. In Mind Your Manners, John Mole addresses such issues as communication, leadership, decision making, meetings (both formal and informal), multicultural teams and networking. Whether or not stereotypes exist in reality, they certainly do in the perception of outsiders. And it is in perceptions of behaviour that misunderstandings occur. Avoiding them will make collaboration not necessarily more harmonious, but much more productive - and that, after all, is a true test of the European Union.

This is an effective business giude aimed at managers of any nationality intending to work or do business in this huge market; it is intelligent and practical and will help anybody working in this area.


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Customer Reviews

Most Helpful Customer Reviews
7 of 7 people found the following review helpful
Format:Paperback
I came across this book some years ago and have being using it to great effect ever since. It gives a great business summary of each European culture, which I have found very useful in working in a multi-cultural environment. I was a manager in an organisation that had 23 different nationalities on site, speaking 17 different languages and this book is the only thing that helped me make sense of it all. I found the "Mole Map" particularly useful.

If you have to work in a multi-cultural business environment, this is the book for you.

Tom Davis

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5 of 5 people found the following review helpful
By A Customer
Format:Paperback
This book is wonderful for promoting cultural awareness especially in the business environment. It is essential reading for people operating within a European or global business.

John Mole has written this book in such a way that it is both easy to read and easy to digest and recall.

You will find it difficult to put down and will find yourself recommending it to friends and colleagues.

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4 of 4 people found the following review helpful
By A Customer
Format:Paperback
The book is great for those who just want to "dip in" to certain cultures. I found the chapter on Spain very interesting and informative, even though it appears to be written from a more American point of view. I believe it to be fairly accurate, from my own experience of Spanish working environment, although having read the section on Britain, I didn't think that many of the descriptions applied to me or my workplace, and would therefore suggest that readers take it with a pinch of salt and rely more heavily upon their own common sense and intuition.
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