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The story of Millionaire Upgrade really starts with the story
of Millionaire MBA Business Mentoring Programme, a course I developed to
teach the essential subjects which are not traditionally taught at business
To create Millionaire MBA, I interviewed many leading UK entrepreneurs to
find out exactly what made them successful. I knew from my own MBA that
subjects such as finance, strategy, marketing and operations were important
in a business, but are not what ultimately makes entrepreneurs rich!
I always wanted to write a book based on my research for Millionaire MBA,
but didn't want it to be a direct transfer of the audio mentoring programme
onto paper. I searched around for quite some time to find an idea and an
angle, until one day a number of ideas aligned to the point where I could
see a story, the content and a hook which would make the book a great
The first idea came from my public speaking. I'd been asked to talk about
my findings in Millionaire MBA a number of times and after the first couple
of events I realised that the way I presented my thoughts made it difficult
for the audience to remember the information and take it away and use it.
It was only after speaking to a friend who suggested I create a mnemonic,
that I came up with the idea of I BELIEVE. Each letter of I BELIEVE stands
for something which is consistent with all self-made millionaire
entrepreneurs. For me, I BELIEVE was the only choice of mnemonic, as it is
total self-belief and confidence that is shared by all entrepreneurs.
The hook for the story came from a chance meeting with Jason, a distant
relative of mine. I had in fact been to his wedding almost 15 years ago,
but had not seen him since! So I'm very pleased we met this time. He told
me of a recent flight he took where he was upgraded and found himself
sitting next to Sir Richard Branson. Jason was just about to start a
business and it was a dream opportunity for him to run his thoughts past
Sir Richard. It was this story that gave me the idea for writing
I knew I wanted the book to be story based and easy and simple to read.
There are other examples of books like this such as Fish, Who Moved my
Cheese and Tuesdays with Morrie. I drew my influences from these, but
Millionaire Upgrade is different in its own way.
There were two other important influences for me in writing Millionaire
Upgrade. Firstly, Think and Grow Rich a book written in the 1930s by
Napoleon Hill. Napoleon Hill is somebody I greatly admire and I tip my hat
to him in the book. I also tip my hat to Sir Tom Hunter, one of the
entrepreneurs I interviewed for Millionaire MBA. Although the main
character of Michael is the cumulative wisdom of all the entrepreneurs I
interviewed for Millionaire MBA, I used Sir Tom and his own story as a
framework for the character of the mentor.
I hope you enjoy reading this book as much as I enjoyed writing it and that
this is the start of your own Millionaire Upgrade journey.
Richard Parkes Cordock
Do you ever wonder if you have what it takes to become a millionaire?
Imagine finding yourself sitting next to a self–made millionaire for 8 hors on a long haul international flight. Imagine that person was prepared to share with you the secrets of their success. For one lucky person this actually happened. Inspired by a true story, Millionaire Upgrade is the tale of one very experienced entrepreneur and one very lucky passenger.
The story unfolds mid–air at 35,000 feet as Michael, the savvy self–made millionaire, shares his wisdom, 8–step approach and magic ingredients for success with Tom, the aspiring entrepreneur. Their mid–air conversation contains all the secrets and practical insight you need to help you make your first million. It shows how you can turn your strengths and passions into an exciting, rewarding and challenging enterprise.
Better than any in–flight movie, Millionaire Upgrade gets you inside the minds of successful entrepreneurs and self–made millionaires giving you the inside track on how they think and act.See all Product Description
This is a brilliant book based on a story of how a guy who took a flight sits next to a successful self made multi-millionaire entrepreneur. Read morePublished 14 months ago by Mr. R. Malhotra
a bit boring, a lot of waffel and not what i expected
a bit boring, a lot of waffel and not what i expected
Contains some good advice and is worth reading, but as many other reviews have pointed out it's not that well written and is a little contrived. Read morePublished on 28 Aug. 2012 by Mike
I believe that this book provides the key to what it really takes to become a successful and happy entrepreneur. Read morePublished on 19 April 2011 by Mr. Brian Rose
I bought the Millionaire Upgrade because of an email I got from Richard. The story is entertaining enough to keep the reader on the pages and at the same time reveals plenty of... Read morePublished on 22 July 2010 by Barbara Hofmeister
need to go through one time, lots of inspiration for who really want to change their career.Published on 4 April 2010 by D. R. Pansara
I received the book within 48 hrs and I must say that it is one of those books which can change your life.There is a reason why successful people always make it in life. Read morePublished on 4 Feb. 2009 by Alec Nyamuzuwe
This is a poor effort at a motivational business book with very little, if any, substance. It feels badly written (think GCSE English, grade B) and the conversation dragging and... Read morePublished on 17 Jun. 2008 by Dr. Smyth