$12 Million Dollar Stuffed Shark
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Product Description
Richard Morrison in The Times, January 16th 2008
"If you read no other book about art in your life, read the one that's gripped me like a thriller for the past two days."
The Independent, 28th March 2008
an 'entralling revelation-rich trip through the money game of the art market.'
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Most Helpful Customer Reviews
22 of 22 people found the following review helpful:
5.0 out of 5 stars
A shark that is not alone swimming in those waters...,
By
This review is from: $12 Million Stuffed Shark: The Curious Economics of Contemporary Art (Paperback)
Written by an economist who had access to the most important actors (collectors, dealers, auctioneers, curators, art fair directors...)while doing his research, this book is an in-depth study of the way the market for contemporary art functions, the part played by auction houses, dealers, big collectors, museums, the sometimes incestuous relationships that exist between all of them, how art is priced, how auctions are organized (on and off the scene), how gallery shows are sold (or pre-sold), the importance of art-branding in creating an artist's reputation (the brand being the gallery, the auction house, the artist himself, a museum, or even a collector if he is important enough), and, most importantly, how these art brands are created. One insighful conclusion is that the art market, and the market for contemporary art in particular, is as much brand-driven as any other high-end luxury market. Through case studies (the dealers Larry Gagosian or Jay Joplin, the artists Damien Hirst, Andy Warhol, Tracey Emin, Jeff Koons, the auction houses Christie's and Sotheby's, the collector Charles Saatchi...)and broader considerations on the overall economics of art, the author manages to write a book which is at the same time well informed (with some spelling approximations, e.g. "Joe Bernardo" for the Portuguese collector Jose Berardo), to the point and easy to read. Of the more than twenty books on the topic available on Amazon's, this one is the best in my opinion (and I've read quite a few...).
7 of 7 people found the following review helpful:
4.0 out of 5 stars
Art is all about money,
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This review is from: $12 Million Stuffed Shark: The Curious Economics of Contemporary Art (Paperback)
If you are interested in the financial side of art then this is a great book. If you think art is all about money then this book will be an agreeable read. But if you think art is on a higher plain than filthy lucre then you'll be spitting blood with this book.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Jaws - The Revenge,
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This review is from: $12 Million Stuffed Shark: The Curious Economics of Contemporary Art (Paperback)
After years of anti-shark PR, the shark finally gets its own back!This book is a very readable introduction to the crazy world of the contemporary art market. If you ever wondered how an undiscovered artist suddenly sells art for millions, or how art dealers promote certain artists to the level of celebrities, then this book is for you. As for the poor old shark itself, I hope Damien Hirst and Charles Saatchi cut its family in for a percentage on the $12,000,000 dollars they made from selling it.
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