Millennium Intelligence written by Jerry Miller and his friends at the Business Intelligence Braintrust offers a new look at competitive intelligence and information resources that merits serious consideration.
This book offers its readers insight into why companies want to know about each other, what the benefits of such research are, and how it can best be performed. Some reasons are obvious. Companies want to remain competitive and want to know what their competitors are doing. Are their competitors' products and services superior? Are their products being more economically produced? What are the latest and most effective marketing strategies? Are their own company secrets safe from their competitors? The list goes on!
This book serves as a valuable tool in a number of ways. The authors encourage companies to develop sound strategies for harvesting business information, they make good arguments for academics to teach intelligence information gathering, they assist readers to find, collect, and put to use various sources of information, and they offer countermeasures necessary to monitor the information gathering efforts of others.
The authors provide a number of good resources and strategies for finding business information. Various online research tools, visiting company Websites, viewing online job listings, buying and analyzing competitor products, telephone inquiries, and even going to public libraries can pay off!
While the gathering of business intelligence information can be carried out strictly for legitimate personal and business reasons, intelligence gathering operations can be abused and misused. Readers are presented with all the right reasons to conduct their research and to represent their companies in an entirely legal and ethical manner.
The recurring theme of this book is that business information gathering should recognized as a profession rather than merely an occupation or job task assigned to company employees. This field requires professional training, effort, and adequate resources to develop to its full potential. This book is must reading for any person and company involved in the gathering of business information - or who should be and are not presently doing so!