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Microeconomics and Behavior [Hardcover]

Robert H Frank

RRP: 155.99
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Table of Contents

Part 1 Introduction

1 Thinking Like an Economist

2 Supply and Demand

Part 2 The Theory of Consumer Behavior

3 Rational Consumer Choice

4 Individual and Market Demand

5 Applications of Rational Choice and Demand Theories

6 The Economics of Information and Choice under Uncertainty

7 Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior

8 Cognitive Limitations and Consumer Behavior

Part 3 The Theory of the Firm and Market Structure

9 Production

10 Costs

11 Perfect Competition

12 Monopoly

13 Imperfect Competition: A Game-Theoretic Approach

Part 4 Factor Markets

14 Labor

15 Capital

Part 5 Externalities, Public Good, and Welfare

16 Externalities, Property Rights, and the Coase Theorem

17 Government

Index

18W General Equilibrium and Market Efficiency (online)

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