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Microeconomics and Behavior [Paperback]

Robert H Frank
5.0 out of 5 stars  See all reviews (1 customer review)
RRP: 55.99
Price: 55.50 & FREE Delivery in the UK. Details
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Book Description

1 Nov 2009 0070166749 978-0070166745 8
Robert Frank’s Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. The book’s clear narrative appeals to students, and its numerous examples help students develop economic intuition. This book introduces modern topics not often found in intermediate textbooks. Its focus throughout is to develop a student’s capacity to “think like an economist.”

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Microeconomics and Behavior + Macroeconomics: a European Perspective + Intermediate Microeconomics: A Modern Approach
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Product details

  • Paperback: 672 pages
  • Publisher: McGraw-Hill Higher Education; 8 edition (1 Nov 2009)
  • Language: English
  • ISBN-10: 0070166749
  • ISBN-13: 978-0070166745
  • Product Dimensions: 2.2 x 21.8 x 27.6 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 130,409 in Books (See Top 100 in Books)

Product Description

About the Author

Robert H. Frank is the Henrietta Johnson Louis Professor of Management and Professor of Economics at the Johnson Graduate School of Management at Cornell University, where he also teaches principles of microeconomics in the College of Arts and Sciences. His "Economic View" column appears monthly in The New York Times. After receiving his B.S. from Georgia Tech, he taught math and science for two years as a Peace Corps volunteer in rural Nepal.

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Most Helpful Customer Reviews
2 of 5 people found the following review helpful
5.0 out of 5 stars Top Book 2 Oct 2011
By Emma
The London School of Economics uses this book for the introductory Economics (Micro) Lectures. Need I say more about its quality?
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Amazon.com: 3.0 out of 5 stars  4 reviews
4 of 5 people found the following review helpful
2.0 out of 5 stars Not helpful by itself 12 Dec 2012
By Econ Novice - Published on Amazon.com
A teacher at my school uses this book in an introductory microeconomics class. As another reviewer noted, the author claims to teach thinking like an economist. However, the examples he draws on, and the interpretations he offers as fact, are a big distraction from the content of the book. It's as if he needs to prove the value of economics by demonstrating that nature thinks economically. Anyone with a liberal arts education knows this to be wishful thinking of the discipline of economics. The biases that creep in are also annoying. An introductory textbook should focus on teaching the content objectively rather than on proselytizing for the author's narrow-minded and personal view of why the world is the way it is.
The author also does a poor job labeling his graphs, which can make for very confusing reading. The graphs are not standardized within the same chapters, or even on the same page, which means a lot of mental shifting about what a particular graph is trying to convey. What he does label are rather useless abstract abbreviations that may show the relationships between various curves, but that don't convey much meaningful information.
I thought that economics was simply hard to understand, until I started reading "Principles of Economics" by Taylor and Weerapana alongside Frank. Taylor and Weerapana do an outstanding job structuring the material and giving crystal clear explanations of all the concepts I've needed. Their illustrations and graphs are models of clarity and each chapter builds logically on what came before. It's more expensive than the softcover version of Frank, but for me the switch has meant the difference between exasperation and understanding. Their book also covers macroeconomics, which was an added bonus and might help defray costs if you're taking both classes. If your professor insists on using Frank's book, do yourself a favor and get a second book to help you understand. Economics can be fun and enlightening, but not the way Frank teaches it.
4 of 5 people found the following review helpful
5.0 out of 5 stars Great book to understand economic intuition -- FREE study guide too! 17 Jun 2011
By ENU - Published on Amazon.com
First, I should say that if your class requires you to buy Frank's 8th edition of Microeconomics and Behavior, BUY THIS BOOK -- and by that I mean this international edition. It is page-by-page the same, and if you don't mind a glossy cardstock cover in lieu of a sturdy cardboard one, it'll save you a ton of money.

Now, onto the book itself. Some reviewers have commented on how there is a lack of mathematical material in this book. That's true, but it goes without saying that this book is titled Microeconomics and BEHAVIOR. The intention of this book isn't to delve deep into mathematical economic theory, but rather to help you think like an economist, aiding your understanding of the behaviors of consumers and suppliers that drive economic models. And given that focus of the book, it succeeds by presenting information clearly, understandably, and in an interesting manner. The chapters themselves only require an understanding of algebra, but there are also chapter appendices that offer calculus-based analyses on each of the chapter's main concepts as well.

My intermediate microeconomics professor was Dr. James Halteman, the one who wrote the study guide for this textbook. He told our class a story of a former student of his who went on to law school and regretted not taking this book with him. I would affirm that this book is definitely a keeper.

Lastly, the reviewer tombachmann@hotmail.com commented on how the study guide was a waste of money. I would agree to the extent that while the chapter summaries are a good way to cram for tests if you don't have time to read the whole chapter, the review questions are oftentimes confusing and/or poorly worded. But the good news is that you can access the entire study guide online (and legally) for free at [SEE COMMENT BELOW] The online resources even offer a bonus chapter and additional multiple choice questions that you can take for practice. I hope this helps!
0 of 3 people found the following review helpful
4.0 out of 5 stars Textbook 22 Jan 2012
By Lauren - Published on Amazon.com
Format:Paperback|Verified Purchase
I bought this because I needed it for a class I was taking that semester! Promptly arrived and in great shape! I would suggest buying textbooks from Amazon all of the time! Saves money!
0 of 5 people found the following review helpful
1.0 out of 5 stars Horrible 19 Aug 2012
By upset student - Published on Amazon.com
Format:Paperback|Verified Purchase
I am so disappointed! I ordered this product for a college course and never received it. I paid over $50 for this book with shipping and can't believe it never arrived. It was pretty hard to take the class without the book and now I'm out $50. Don't order from this person, they clearly don't care about getting people what they order.
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