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Product Description
Product Description
Robert Frank’s Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. The book’s clear narrative appeals to students, and its numerous examples help students develop economic intuition. This book introduces modern topics not often found in intermediate textbooks. Its focus throughout is to develop a student’s capacity to “think like an economist.”
Book Description
Robert Frank’s Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. The book’s clear narrative appeals to students, and its numerous examples help students develop economic intuition. This book introduces modern topics not often found in intermediate textbooks. Its focus throughout is to develop a student’s capacity to "think like an economist."
--This text refers to an out of print or unavailable edition of this title.
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Most Helpful Customer Reviews
6 of 6 people found the following review helpful
Format:Paperback
Don't listen to some of the reviewers here - this is a very good textbook.
The textbook is well-written and provides good, witty examples. While this textbook is an introductory textbook it isn't mind-numbingly basic (probably why some of the reviewers here don't like it) and does require a certain intellect to be able to follow. But if you can follow it you will quickly realise that it is the best introductory microeconomics textbook around.
It must be noted though that this is an American textbook and there is not a European/UK version - therefore everything in the textbook is in US $ - don't let this put you off. Robert Frank is a brilliant economist and this is the perfect textbook if you want to be introduced to microeconomics.
As an added bonus there is an online study guide available on the publishers website for free which I recommend is used alongside the textbook to test and deeper your understanding of the material.
The textbook is well-written and provides good, witty examples. While this textbook is an introductory textbook it isn't mind-numbingly basic (probably why some of the reviewers here don't like it) and does require a certain intellect to be able to follow. But if you can follow it you will quickly realise that it is the best introductory microeconomics textbook around.
It must be noted though that this is an American textbook and there is not a European/UK version - therefore everything in the textbook is in US $ - don't let this put you off. Robert Frank is a brilliant economist and this is the perfect textbook if you want to be introduced to microeconomics.
As an added bonus there is an online study guide available on the publishers website for free which I recommend is used alongside the textbook to test and deeper your understanding of the material.
3 of 3 people found the following review helpful
Format:Paperback
The author's goal of writing "Microeconomics and Behavior" has been to produce an intellectually challenging text that at the same time would be accessible and engaging to students. Whereas the majority of textbooks unfortunately seemed to focus on either one of them, he certainly succeeds in finding the right balance between the two.
The book provides all the necessary microeconomic knowledge for undergraduate students and serves as an ideal basis for further study.
Its major plus compared to the bulk of micro textbooks is definitely that it limits technical (mathematical) explanations to the minimum required without neglecting the importance of mathematics. Instead, the author regards the teaching of technical tools and the teaching of intuition as complements and intends to make readers think like an economist - supported with numerous good examples for all the fields covered.
This economic naturalism that the book wants to (and achieves to) teach makes it very special.
It covers the basic areas of consumer behaviour, theory of the firm/market structure, factor markets, general equilibrium/welfare and is furthermore divided into core and supplementary chapters.
The book provides all the necessary microeconomic knowledge for undergraduate students and serves as an ideal basis for further study.
Its major plus compared to the bulk of micro textbooks is definitely that it limits technical (mathematical) explanations to the minimum required without neglecting the importance of mathematics. Instead, the author regards the teaching of technical tools and the teaching of intuition as complements and intends to make readers think like an economist - supported with numerous good examples for all the fields covered.
This economic naturalism that the book wants to (and achieves to) teach makes it very special.
It covers the basic areas of consumer behaviour, theory of the firm/market structure, factor markets, general equilibrium/welfare and is furthermore divided into core and supplementary chapters.
1 of 1 people found the following review helpful
Format:Paperback
Very good book, makes it clear and easy to understand and was much better than other books I got on the topic.
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Most Recent Customer Reviews
Top Book
The London School of Economics uses this book for the introductory Economics (Micro) Lectures. Need I say more about its quality?
Published 8 months ago by Emma
Worst Text Book Ever
I relied on this book for a first year module ('Principles of Microeconomics') of a economics degree. Read more
Published on 24 Jan 2008 by Jason Tootle
re: additional Microeconomics and Behaviour workbook
I would advise anyone buying this book to also purchase the accompanying Microeconomics and Behaviour Studyguide by James Halteman (Author). Read more
Published on 18 Jan 2008 by D. M. Patel
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