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Michael O'Leary: A Life in Full Flight
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Review
'Ruddock's fast-paced retelling of Ryanair's rise and rise confirms O'Leary's insistence that his success has little to do with the management maxims of business gurus and everything to do with graft and ruthless attention to detail' Observer'Ruddock tells what is probably the definitive Ryanair story and is able to make what could have been a dry business history into a good read' Sunday Independent'The fullest and most accurate picture of O'Leary to date' Irish Daily Mail'Ruddock does a good job of telling the Ryanair story' Irish Times'Unlike previous books which simply chart the growth of the airline, this one is bound to get under O'Leary's skin because it reveals a great deal about his hugely driven character' Irish Independent'Ruddock is good on the flavour of the man, a bundle of energy whose two favourite words start with an F and an S (they aren't flower and sugar)' Irish Examiner
Review
'Ruddock's fast-paced retelling of Ryanair's rise and rise confirms O'Leary's insistence that his success has little to do with the management maxims of business gurus and everything to do with graft and ruthless attention to detail' Observer'Ruddock tells what is probably the definitive Ryanair story and is able to make what could have been a dry business history into a good read' Sunday Independent'The fullest and most accurate picture of O'Leary to date' Irish Daily Mail'Ruddock does a good job of telling the Ryanair story' Irish Times'Unlike previous books which simply chart the growth of the airline, this one is bound to get under O'Leary's skin because it reveals a great deal about his hugely driven character' Irish Independent'Ruddock is good on the flavour of the man, a bundle of energy whose two favourite words start with an F and an S (they aren't flower and sugar)' Irish Examiner
Inside This Book
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First Sentence
Michael Gerard Joseph Mary O'Leary was named after a grandfather, a grandmother, his own mother and the Virgin Mary. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Michael Gerard Joseph Mary O'Leary was named after a grandfather, a grandmother, his own mother and the Virgin Mary. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
13 of 13 people found the following review helpful
Format:Paperback
Wrting a biography of Michael O'Leary, the notoriously combative boss of Irish low-cost airline Ryanair, was never going to be an easy task. O'Leary apparently had no interest in the book and did not co-operate with the project, though he did grant the author a few interviews in his capacity as a newspaper journalist. Perhaps for this reason, this is more a book about Ryanair than about O'Leary himself. His childhood and education are covered in the first few pages, and references to his private life (his country home, his cattle breeding, his marriage) are few and far between. But we learn a lot about his accountancy background, his obsession with cost-cutting, his relentless battles with all authorities that obstruct his airline's development, his brilliant manipulation of events and situations to maximise publicity for Ryanair, and his general ruthlessness. Surprisingly, the impact of other low-cost airlines hardly features at all - even Easyjet is barely mentioned. But it's the best book on Ryanair I've seen so far.
5 of 5 people found the following review helpful
Format:Paperback
I enjoyed this book, although (as others who have reviewed the book will confirm), this book is not really about Michael O'Leary and gives very little information and understanding of the man. It is really about Ryanair and I think the book would be better being called about Ryanair. It tells the history of the business and how it went from a complete financial and business model mess into the amazing business it is today. It tells how the focus and drive of Michael O'Leary was so key and how he used so cleverly PR and pressure to carve it out. Well worth a read. I have read other books such as the book about GO which was also interesting, but this book was even better.
1 of 2 people found the following review helpful
Format:Paperback
A great book about the legend that is Michael O'Leary, read the background of the man who brought cheap flights for most European's to places they never heard of. How he started with a couple of small shops and became the boss of one of Europe's biggest airlines. Very Enjoyable.
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