"Nothing we haven't seen before." A quote from Rogelio Villarreal from the book's forward sums it up, as Parr's style is not new to anyone, and this book does not stray from his past iconic work that he is already well known for. The photos are very similar to past photo works like British Food, Think of England, and Common Sense, all done with a Mexican twist. Like his past works, there aren't many dull photos, as all offer very interesting close-ups and juxtapositions, making even the most trivial of everyday items and people seem camera worthy. There were one or two shots that didn't make me feel they went hand in hand with Mexico at all, such as a close-up of a car windshield with two Nike logo window shades inside, and the disgusting shots of packaged animal feet that could have been sold in any country, but overall, the Mexican theme is quite prevalent, adding many instant classic shots to Parr's ever increasing back catalog.
One of my favorites is the shot of two female tourists, one taking a picture of the other in front of some beach ruins, and the girl taking the photo with her back to Martin's camera is wearing a shirt with a print of a beach scene on it, on top of holding a handbag with an extremely colorful floral print. It's a typical Parr shot, explosive in rich colors. Another highlight is the shot of religious statues being sold streetside, with a McDonald's in the background.
It's another fine addition to the Parr book library, and expect lots of your typical Parr shots.