This ebook should be saved on every marketer's desktop!
If you are in marketing you are probably getting more pressure to demonstrate an ROI, to measure effectiveness and provide market insight. This is a hot topic. A Google search on "Marketing ROI" comes up with nearly 3 million results. Yet, most marketing people are not schooled in analytics. Well, Lynn Hunsaker's ebook will get you up to speed fast and become a handy reference.
This is not a book, book. It is an ebook that lets you go directly to the topics you are interested in at the moment, then it deal with the topic clearly and succinctly. And, it is not just talk, it has worksheet you can being using immediately. Need to get deeper into the details? Go to the Glossary, the Appendix or Resource sections.