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Metrics You Can Manage For Success [Kindle Edition]

Lynn Hunsaker

Kindle Price: £7.44 includes VAT* & free wireless delivery via Amazon Whispernet
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Book Description

How to choose actionable and predictive metrics as leading indicators of your overall objectives. Setup key performance indicators, measurement dashboards, balanced scorecards, and management tools for follow-through and accountability. Track hard-to-quantify goals. Monitor root causes of symptom-level problems or opportunities, and manage corresponding levers of skills, resources, stakeholders and culture. Applies to any use of metrics, whether for business, government, education, non-profit, entrepreneurship or personal goals. Learn how to monitor the actionable metrics that are predictive of big-picture goals. Improve your ability to predict outcomes, course-correct mid-stream, motivate desired behaviors, and earn needed resources and clout.

Product details

  • Format: Kindle Edition
  • File Size: 514 KB
  • Publisher: ClearAction LLC (1 Nov. 2008)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B0023RSWSU
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Amazon Bestsellers Rank: #901,618 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews on (beta) 3.7 out of 5 stars  3 reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars Managing the Right Metrics 11 Dec. 2008
By Kathy Klotz-Guest - Published on
Format:Kindle Edition
Straightforward, practical and a must-read for anyone needing to manage ahead of the business curve, not behind it.

The pressure to achieve MROI (marketing return on investment) is tremendous, especially in tough times. But how do even the most skilled and trained marketers proactively manage their businesses if they don't know what metrics actually matter?

Lynn's ebook explains the critical difference between leading and lag indicators - a critical issue for managing any business profitably. By the time most managers know their businesses are in trouble, it's too late. So what are the metrics that matter for your business? This ebook discusses ways (and provides worksheets) to peel back the cause and effect variables driving any business in order to uncover the most critical metrics managers need to monitor. Clearly and concisely written, this is an invaluable resource for managing any size business in any industry.
-Kathy Klotz-Guest MA, MBA, MLA - Marketing and Levity Expert
1 of 1 people found the following review helpful
5.0 out of 5 stars Should be on every marketers desktop 3 Dec. 2008
By John I. Todor - Published on
Format:Kindle Edition
This ebook should be saved on every marketer's desktop!

If you are in marketing you are probably getting more pressure to demonstrate an ROI, to measure effectiveness and provide market insight. This is a hot topic. A Google search on "Marketing ROI" comes up with nearly 3 million results. Yet, most marketing people are not schooled in analytics. Well, Lynn Hunsaker's ebook will get you up to speed fast and become a handy reference.

This is not a book, book. It is an ebook that lets you go directly to the topics you are interested in at the moment, then it deal with the topic clearly and succinctly. And, it is not just talk, it has worksheet you can being using immediately. Need to get deeper into the details? Go to the Glossary, the Appendix or Resource sections.
1 of 1 people found the following review helpful
1.0 out of 5 stars Very poor 5 Oct. 2009
By tamerfouad - Published on
Format:Kindle Edition|Verified Purchase
This isn't worth the price. Very poorly written, not objective. You get nowhere with this. You just get a list of metrics at the end of the book with no indication of how to apply these metrics / advantages / disadvantages. It's more of an introductory lecture than a book. Waste of time and money.
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