Founded 10 years ago by childhood friends Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's eco-friendly soaps, detergents and cleaners are ubiquitous in supermarkets, capturing valuable shelf space long dominated by the tired old products of giants like Proctor & Gamble and Unilever. The Method Method is an irreverent, candid, first-hand case study. Readers will learn how today's consumers behave, how today's companies compete and how global change is driven.
The Method Method
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Amazon.com:
4.7 out of 5 stars
11 reviews
5 of 5 people found the following review helpful
4.0 out of 5 stars
You won't want to miss this
23 Sep 2011
By guitar fritz
- Published on Amazon.com
Format:Hardcover
This was a "can't put down" read for me. The engaging and upbeat tone accelerates the reading pace. If you read into it very far, you won't confuse the upbeat tone with a lack of having a critical eye on the business. I found the book refreshingly honest with particular high marks for:
- all the insight on the social dynamics that apply to their design driven company. This is a book about people, and managing good talent.
- sharing the pains and gains from failures in the occasional snippets, "error autopsy".
There is plenty here that will inspire and educate, a reference manual for entrepeneurs and other positive thinkers. Recommended. I'll be getting another copy for the Kindle.
- all the insight on the social dynamics that apply to their design driven company. This is a book about people, and managing good talent.
- sharing the pains and gains from failures in the occasional snippets, "error autopsy".
There is plenty here that will inspire and educate, a reference manual for entrepeneurs and other positive thinkers. Recommended. I'll be getting another copy for the Kindle.
2 of 2 people found the following review helpful
4.0 out of 5 stars
Howdidtheydoit?
24 Sep 2011
By kahuna
- Published on Amazon.com
Format:Hardcover
An amazing book with great insights into the Ups and Downs of starting your own company while taking on the market giants. An inspiration for anyone who cares about planet earth and wants to do their part in making the world a better place one person at a time! Guts, tenacity and a willingness to look at the status quo and say - there's a better way. A "Must Read" for the next generation of entrepreneurs.
2 of 2 people found the following review helpful
5.0 out of 5 stars
The Method Method
24 Sep 2011
By nanapj
- Published on Amazon.com
Format:Hardcover
I loved the book! Spunky and a must read for anyone with an entrepreneurial spirit. It takes true grit to do what these guys have done! They have provided inspired innovation in a dead category and the rest of the industry has taken notice! An engaging and very interesting story!
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4.7 out of 5 stars
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