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Meta-Luxury: Brands and the Culture of Excellence [Hardcover]

Manfredi Ricca , Rebecca Robins
3.2 out of 5 stars  See all reviews (6 customer reviews)
Price: 27.00 & FREE Delivery in the UK. Details
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Product Description


'Interbrand rdefines marketers' vocabulary with a new term: Meta-luxury.' POPSOP

"An ode to excellence." WOBI

"The book Meta-luxury: Brands and the Culture of Excellence, by brand consultants Ricca and Robins explores a new space within luxury...The concept of meta-luxury may only apply to a small number of businesses, but its principles around brand values are pertinent to all". WGSN

"Finally a book that focuses on the only underpinnings of luxury that matter - exquisite product and a culture of true excellence." Guy Salter, Deputy Chairman of Walpole, former CEO of Asprey and of Garrard 
"There's a new entry in the ever-evolving luxury lexicon... I think it may come closer to rationalising the current situation than anything else I've seen thus far." - Vanessa Friedman, Financial Times luxury blog
'An amazing piece of art... a must-read.' - Branding magazine

"Meta-luxury is inescapable reading for all those involved in the fascinating and magical world of luxury brands." - Journal of Brand Management

Book Description

Meta-luxury sets out to define the true meaning of luxury, exploring its origins and achievements, and establishing what the future of luxury holds for companies, creators and brands

About the Author

Manfredi Ricca and Rebecca Robins are Directors at Interbrand, the world's leading brand consultancy. Based in Milan and London respectively, they each have over a decade's experience in consulting some of the most respected global brands. This book is inspired by their common belief that true luxury is ultimately about passing the culture of excellence across generations.

MANFREDI RICCA is Managing Director of Interbrand's Italian office, leading the creation, management and valuation of influential brands from a wide variety of industries including several prominent clients in the luxury sector. He is a frequent commentator in the Italian media and has been featured in publications such as the Harvard Business Review, the New York Times and the Wall Street Journal.

Manfredi holds a degree in Economics and Business Administration at Università Commerciale Luigi Bocconi in Milan, where he frequently returns as guest lecturer at under- and post-graduate courses.

REBECCA ROBINS is European Director for Interbrand. She has extensive experience in branding, consulting a diverse range of clients across a number of industries and having held a variety of roles in New York and London. A prolific writer, Rebecca has been featured in such publications as The Economist, the FT, the New York Times and the Wall Street Journal. This is her second book, having co-authored Brand Medicine (Palgrave).

Rebecca holds a First Class degree from Cambridge University in French and German and an M. Phil. in European Literature.
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