"An ode to excellence." WOBI
"The book Meta-luxury: Brands and the Culture of Excellence, by brand consultants Ricca and Robins explores a new space within luxury...The concept of meta-luxury may only apply to a small number of businesses, but its principles around brand values are pertinent to all". WGSN
"Finally a book that focuses on the only underpinnings of luxury that matter - exquisite product and a culture of true excellence." Guy Salter, Deputy Chairman of Walpole, former CEO of Asprey and of Garrard
"There's a new entry in the ever-evolving luxury lexicon... I think it may come closer to rationalising the current situation than anything else I've seen thus far." - Vanessa Friedman, Financial Times luxury blog
'An amazing piece of art... a must-read.' - Branding magazine
"Meta-luxury is inescapable reading for all those involved in the fascinating and magical world of luxury brands." - Journal of Brand Management
About the Author
MANFREDI RICCA is Managing Director of Interbrand's Italian office, leading the creation, management and valuation of influential brands from a wide variety of industries including several prominent clients in the luxury sector. He is a frequent commentator in the Italian media and has been featured in publications such as the Harvard Business Review, the New York Times and the Wall Street Journal.
Manfredi holds a degree in Economics and Business Administration at Università Commerciale Luigi Bocconi in Milan, where he frequently returns as guest lecturer at under- and post-graduate courses.
REBECCA ROBINS is European Director for Interbrand. She has extensive experience in branding, consulting a diverse range of clients across a number of industries and having held a variety of roles in New York and London. A prolific writer, Rebecca has been featured in such publications as The Economist, the FT, the New York Times and the Wall Street Journal. This is her second book, having co-authored Brand Medicine (Palgrave).
Rebecca holds a First Class degree from Cambridge University in French and German and an M. Phil. in European Literature.