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Meta-Luxury: Brands and the Culture of Excellence
 
 

Meta-Luxury: Brands and the Culture of Excellence [Kindle Edition]

Manfredi Ricca , Rebecca Robins
3.2 out of 5 stars  See all reviews (6 customer reviews)

Print List Price: 27.00
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Review

'Interbrand rdefines marketers' vocabulary with a new term: Meta-luxury.' POPSOP

"An ode to excellence." WOBI

"The book Meta-luxury: Brands and the Culture of Excellence, by brand consultants Ricca and Robins explores a new space within luxury...The concept of meta-luxury may only apply to a small number of businesses, but its principles around brand values are pertinent to all". WGSN

"Finally a book that focuses on the only underpinnings of luxury that matter - exquisite product and a culture of true excellence." Guy Salter, Deputy Chairman of Walpole, former CEO of Asprey and of Garrard 
 
"There's a new entry in the ever-evolving luxury lexicon... I think it may come closer to rationalising the current situation than anything else I've seen thus far." - Vanessa Friedman, Financial Times luxury blog
 
'An amazing piece of art... a must-read.' - Branding magazine

"Meta-luxury is inescapable reading for all those involved in the fascinating and magical world of luxury brands." - Journal of Brand Management

Product Description

Meta-luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury and its implications for brand and business management. A unique series of conversations with an eclectic array of world-renowned craftsmen, artists, academics and heads of unique brands, brings insightful illumination to the paradigm of Meta-luxury. Conversations include: Salvatore Accardo • Hans Peter Danuser von Platen • Paolo Fazioli • Simon Jacomet • Francis Kurkdjian • Kazumi Murose • Horacio Pagani • Renzo Piano • Dr Michael Scott • Francesco Trapani.

Product details

  • Format: Kindle Edition
  • File Size: 803 KB
  • Print Length: 213 pages
  • Publisher: Palgrave Macmillan (26 April 2012)
  • Sold by: Amazon Media EU S. r.l.
  • Language: English
  • ASIN: B007ZQBI2G
  • Text-to-Speech: Enabled
  • X-Ray:
  • Average Customer Review: 3.2 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: #303,020 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars Profound, bold and respectful 9 May 2012
Format:Hardcover
There's quite a number of books reviewing management models and strategic insights for luxury brands. None, however, take a step back and think, What's luxury really all about?

This is the first book I've read that provides a clear-cut answer, and is bold enough to give examples. Simple, effective and actionable as the definition of Meta-luxury is, the book is also lavish in content and perspectives. Philosophy, architecture, microeconomics, music, art, paradox - the dots are connected in an engaging and unpredictable way.

While most marketing books seem to be desperate in stripping luxury down to numbers and phases, this one celebrates it as a culture and an economy. What comes out of these pages is depth and respect - as well as breadth of thought. You won't read about Stradivari, Japanese laquer or Renzo Piano in your average marketing strategy handbook.

If you're looking for a book that tells you how to do things, don't bother. If you're looking for a book that makes you think, don't miss it - and enjoy it.
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5.0 out of 5 stars A Pursuit of Excellence 29 April 2012
Format:Hardcover
This is a great read and the inspiring contributors serve to underline the relevance of this subject. The authors tackle the essence of the term `Meta-luxury' from its very core in terms of branding to a broader, philosophical outlook backed up by some key product creators. It comes to light that it is from a pursuit of excellence that such a product or culture has been born. The ultimate quality of craftsmanship and concept gives a ML brand its longevity and timelessness. It is unique. It is relentless. It can be used as a benchmark and remain unchallenged.

Paolo Fazioli reveals that the beauty in a piano is not solely about the outcome of how it looks or the way a pianist plays it. The physics, mathematics and the passion behind the making of this instrument is as beautiful and pure as the intended result. Indeed the process itself and the various intricate elements produce an instrument that has the ultimate in sound, craftsmanship and aesthetics. This piano is altogether beautiful and almost beyond itself as a physical object.

Most importantly, this book got me asking questions, and there are many things to ponder here. We have the in-depth theory behind `Meta-luxury' but we also have some trailblazers in their respective fields revealing to us that this is a search for something higher than itself. It is the embodiment of why we dare to dream and why only very few of us dare to live that, seemingly, unattainable dream.
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4.0 out of 5 stars Here's a different book about luxury 26 April 2012
By Gitty
Format:Hardcover
I was hooked up by the title, and the content kept the promise. Out of the stack of books with the "L" word in the title, this is definitely one of the few I'd recommend. An engaging read, a fresh angle - and most importantly NOT the typical dull stuff about luxury, fashion, consumers, retail and emerging markets.

The authors dive well below the surface of things, rise above cliches, draw conclusions. Is it a book about "culture", too, as the subtitle suggests? Yep, guess you could say that.

The Meta-luxury model comes together nicely as a whole, with the authors defining and nailing down four "pillars" (craftsmanship, focus, history, rarity) that are supposedly common to "true" luxury brands. I've had fun testing them against brands I can think of, and they do draw a line of some sort. As far as the interviews are concerned, some are great reads, others less so - but at least it's never the usual corporate bla bla.

On the negative side (that's the missing star), elegant as the writing is in some spots, it's also annoingly self-conscious elsewhere.

All in all, a worthwhile read and a different point of view.
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