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Mertz to Emigre and Beyond: Progressive Magazine Design of the Twentieth Century
 
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Mertz to Emigre and Beyond: Progressive Magazine Design of the Twentieth Century [Hardcover]

Steven Heller (Author)
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Steven Heller
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Product Description

Product Description

This is a fully documented study of the history of the avant-garde magazine and examines the publications that have been at the forefront of design this century: the journals, magazines and printed manifestos that have challenged design convention, providing a platform for the dissemination of the ideas of the most radical design movements of the 20th century. These avant-garde approaches permeated all the arts - art and literature as well as the graphic arts. This book concentrates on the journals, magazines and pamphlets whose very ephemerality allowed spontaneity, experimentation and risk, exploring ways in which words and images could be presented on a page, illustrating design ideas and cultural ideals. The book features an extensive selection of international publications from Europe and the USA, including "Merz" (1920s), "View" (1940s), "East Village Other" (1960s), "Punk" (1970s), "Raw" (1980s) and "Emigre" (1990s). The design of these magazines, often raucous and undisciplined, was as ground-breaking as the ideas they disseminated. Many were linked with controversial art, literary and political movements such as Dada, Surrealism, Modernism, the New Left and Deconstruction. They contain the work of many leading experimental artists and designers of their time - from Kurt Schwitters and El Lissitzky in the 1920s and 30s, to Art Spiegelman and Rudy Vanderland in the 1980s and 90s. This book explores the typography and layout of these journals, and also places the avant-garde notions these magazines represented in their broader artistic, cultural and political contexts.

About the Author

Steven Heller is Senior Art Director at the New York Times and editor of the AIGA Journal of Graphic Design. A respected authority in the design world, he has written and co-authored numerous publications, including Phaidon's Paul Rand (1999).

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Amazon.com:  3 reviews
7 of 7 people found the following review helpful
For anyone who loves old magazines 7 Feb 2004
By A Customer - Published on Amazon.com
Format:Hardcover
This is not as I expected, a collection of vintage covers of old magazines, but a detailed and interesting history of how the avant garde expressed itself and produced original art in the process. It covers the 20th century well up until the zines of the 80s - 90s. It kind of stops there because, says the author, the web takes over. I may not agree with that exactly, but I believe this is a must book for anyone who is passionate about magazine design.
4 of 4 people found the following review helpful
Undercurrents of Modernism 9 Nov 2006
By Joel Weltman - Published on Amazon.com
Format:Hardcover
A curatorial masterpiece of 20th century magazine design. Well designed, copiously illustrated, another first rate addition to design research by Steven Heller. A must have for any serious practictioner of our profession.
Fantastic! 10 Dec 2009
By Anke Hartje - Published on Amazon.com
Format:Hardcover|Amazon Verified Purchase
It's the best way to order books! You'll get all the info you need and want, almost instant shipment and all together for an acceptable price! Highly recomandable!!

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