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Merchants of Culture [Hardcover]

John B. Thompson
4.5 out of 5 stars  See all reviews (16 customer reviews)
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Book Description

6 Aug 2010 0745647863 978-0745647869
These are turbulent times in the world of book publishing. For nearly five centuries the methods and practices of book publishing remained largely unchanged, but at the dawn of the twenty–first century the industry finds itself faced with perhaps the greatest challenges since Gutenberg. A combination of economic pressures and technological change is forcing publishers to alter their practices and think hard about the future of the books in the digital age. In this book – the first major study of trade publishing for more than 30 years – Thompson situates the current challenges facing the industry in an historical context, analysing the transformation of trade publishing in the United States and Britain since the 1960s. He gives a detailed account of how the world of trade publishing really works, dissecting the roles of publishers, agents and booksellers and showing how their practices are shaped by a field that has a distinctive structure and dynamic. This new paperback edition has been thoroughly revised and updated to take account of the most recent developments, including the dramatic increase in ebook sales and its implications for the publishing industry and its future.

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Merchants of Culture + Books in the Digital Age: The Transformation of Academic and Higher Education Publishing in Britain and the United States + Publishing: Principles and Practice
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Product details

  • Hardcover: 440 pages
  • Publisher: Polity Press (6 Aug 2010)
  • Language: English
  • ISBN-10: 0745647863
  • ISBN-13: 978-0745647869
  • Product Dimensions: 16.4 x 3.7 x 24 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Bestsellers Rank: 295,675 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Review

"A fine–grained snapshot... of the terminal struggle of traditional publishers. [Thompson′s] mordant picture of an industry in crisis gives publishers, writers and readers much to think about." Jason Epstein, The New York Review of Books "[Thompson] draws on valuable interviews and the mass of statistics that the field itself devours in search of success. He offers a calm, relatively sanguine account of contemporary publishing, a world dominated by the $6 million advance, the blockbuster and the buzz." Times Literary Supplement "Thompson bring forensic keeneness, acuity, breadth, depth and wit to this page–turning study of the book trade, its denizens, demons and deities. [Merchants of Culture] ought to be prescribed reading for publishers, booksellers, writers, authors, reporters, reviewers and critics." Mail & Guardian , South Africa "John B. Thompson′s research has produced an excellent history and analysis; it′s a wonderful book, highly recommended." Australian Book Review "The single most impressive fact to drive home about this remarkable book is that Thompson displays a rare gift, that of presenting a world of the most heart–stopping complexity in short, simple, inter–related steps ... This is a book to buy and use and keep on your shelf." Tribune "A superb history and analysis of publishing and bookselling, from the 1960s to the present, against the background of the rapidly expanding digital media. A salutary, scary read." John Conwell for The New Statesman "A thorough and thoughtful analysis of publishing as a relatively self–contained world – a ′field′ obeying rules that are ultimately economic, but in ways refracted through maneuvers and conflicts that defy simple cost–benefit analysis. Anyone interested in publishing will want to read it." Inside Higher Ed "For some time to come, this is bound to be the definitive thing to read for anyone trying to understand the infrastructure of book culture – especially as it has taken shape over the past two or three decades." The National "This impressively comprehensive and revealing analysis of the structures and processes of modern publishing is timely as the industry faces its digital future." Katharine Reeve, Times Higher Education Book of the Week "Thompson′s study is one of the most valuable studies on publishing in recent decades, and promises to be the new reference point for sociological research on the publishing industry." Cultural Sociology "A very valuable book that is likely to become the standard reference on the Anglo–American publishing industry for many years to come." MedieKultur "For the uninitiated, Merchants of Culture provides a very perceptive, thorough and in–depth view of how trade publishing really works in the English–speaking world today. For those of us in the business or for writers who are mystified by their publisher′s behavior, it offers a penetrating account of our business by a very shrewd, analytical observer. This book is the only thing I′ve ever read about our industry that has really got it." William Shinker, President and Publisher of Gotham Books and Avery Books, Penguin Group USA "Thompson′s analysis of UK and US trade publishing is extraordinarily acute and insightful. It should be required reading for new entrants to the industry – but it will also illuminate many things for old publishing hands." Helen Fraser, Former Managing Director, Penguin Group UK "This uncommonly perceptive and thorough study tells you all you need to know about the publishing industry at a time of momentous change." Drake McFeely, Chairman and President, W.W. Norton & Company "One of the most intelligent and accessible accounts of the curious business of trade book publishing I have read. Anyone interested in knowing more about how our industry works – and where it might be headed – will find this book invaluable." Morgan Entrekin, CEO and Publisher, Grove Atlantic "An eye–opening tour of both American and British trade publishing. Even veterans in the publishing world will learn a lot, and novices will feel welcome, in this behind–the–scenes examination of how book publishing works in an age of mass marketing and digitization. Thompson knows more about contemporary publishing than any other scholar. He asks just the right questions of his sources, and their responses offer unique and illuminating testimony from an array of publishing insiders. Theoretically sophisticated but not burdened by academic apparatus, this is a landmark work." Michael Schudson, Columbia University "Thompson′s ground–breaking research into the world of consumer book publishing provides a fascinating insight into the high–risk culture on both sides of the Atlantic. Revealed is the world of agents and scouts, of auctions and deals, often with large sums of money paid out to authors, as publishers gamble in the hope of signing the next Harry Potter or Dan Brown. His work is of the highest quality and should be read by all those concerned about our literary culture and its future." Angus Phillips, Director, Oxford International Centre for Publishing Studies "From now on whenever anyone asks me how they can get published or get a job in publishing I′m going to tell them to buy this book because it is simply perfect at summing up how the whole messy business works and explaining why it very frequently doesn′t work. It teaches a careful reader as much as any three year degree course on the subject." Andrew Crofts, author of The Freelance Writer′s Handbook "As soon as I tore open the box, I had to start reading...It′s frank, comprehensive, well–researched, with lots of interviews with people who know – and it pulls no punches. Want to know about the rise of the literary agent or why your mid–list books aren′t marketed properly or what the digital revolution means for the author in the street? Then buy this book." Karen Ball, author of Starring Me as Third Donkey and several other children′s books

From the Back Cover

The world of book publishing is going through turbulent times. For nearly five centuries the methods and practices of book publishing remained largely unchanged, but at the dawn of the 21st century the industry finds itself faced with perhaps the greatest challenges since Gutenberg. A combination of economic pressures and technological change is forcing publishers to alter their practices and think hard about the future of the book in the digital age. In this book – the first major study of trade publishing for more than 30 years – Thompson situates the current challenges facing the industry in an historical context, analyzing the transformation of trade publishing in the United States and Britain since the 1960s. He gives a detailed account of how the world of trade publishing really works, dissecting the roles of publishers, agents and booksellers and showing how their practices are shaped by a field that has a distinctive structure and dynamic. Against this backdrop Thompson analyzes the impact of the digital revolution on book publishing and examines the pressures that are reshaping the field of trade publishing today.

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
By Angus Jenkinson TOP 1000 REVIEWER VINE™ VOICE
Format:Hardcover|Amazon Vine™ Review (What's this?)
Merchants of Culture is a fine study of the publishing world that will be interesting to lovers of books, business thinkers and of course professionals, including authors, in the publishing world. By writing a thorough and illuminating study of the world of publishing as it is developed and exists today, John Thompson has provided a useful case study of commercial business models, indeed multiple case studies in as much as he looks at the world of the author, the agent, the publisher and the bookseller. For that reason, I would also recommend the book to academics and thinkers in the business world is one of the finest studies of an industry and a complete value stream that is available. The book is written to the highest standards of academic rigour but with the clarity and figure that makes it enjoyable for an intelligent reader.

Particularly during the last decade, the development of digital technologies have revolutionised publishing. Authors now write their books using wordprocessing. Publishers have digital work streams that connect the different elements of of their value stream, including proofreaders, typesetters and printers, as well as the archival process. Print on demand digital printing has of course opened up opportunities for self publishing (think Blurb), but it also creates new opportunities for small publishers and specialist texts. Kindle and other e-books are beginning to change the economics of bookselling, and indeed book publication.

Thomson has unprecedented access to major movers and players throughout the process and is used this to interview many of those who are deeply involved in the current industry, sometimes in changing it. His book is readable and thought-provoking. Most authors will certainly get important insights about the role of agents. Agents may learn something about publishers. And so on.

In the 400th anniversary of the King James Bible, it's an important time for every citizen, and especially every book lover, to become informed about the state of play in the publishing industry, and this is the book that will do it.of
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1 of 1 people found the following review helpful
4.0 out of 5 stars Gentle reader... 17 Jun 2011
By Alan Hansen VINE™ VOICE
Format:Hardcover|Amazon Vine™ Review (What's this?)
Thompson's target audience appears to be people with a professional interest in book publishing, but it would be a pity if his occasionally dry style were to put off the more casual reader. In fact, anyone with an Amazon account might learn something from his analysis of the confused state in which the book world finds itself. Will publishing go the way of the music industry, or will it learn to adapt to new technology? Thought-provoking, to say the least...
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1 of 1 people found the following review helpful
4.0 out of 5 stars A Future Unwritten 9 Sep 2010
By Mr. M. A. Reed TOP 1000 REVIEWER VINE™ VOICE
Format:Hardcover|Amazon Vine™ Review (What's this?)
It's an odd position for Amazon to sell a book that details the massive quandry and turmoil the book industry is in - then again, big corporations invest in anti-Capitalism documentaries because there's money in it, after all. It's fairly open about many of the issues facing the market, including amazon's blacklist and DRM on Ebooks, as well as the issues of pricing, formatting, bulk discounting, and perhaps, in my opinion, the industry's biggest shame which is Ripping Off The Talent. Ultimately, though, it's an engaing, occasionally dry read, that details an uncertain industry in ever changing times, and, if you have an interest in where Publishing is going, this provides a compass and a map as to the many futures it has.
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Most Recent Customer Reviews
5.0 out of 5 stars Easy to read and interesting
I'm an MSc Publishing student and this book was on my reading list - certainly one of the most interesting texts on my list, it's well written and not overloaded by statistics. Read more
Published 19 months ago by L. McDowell
5.0 out of 5 stars Merchants 1, Culture 0
An enormous amount has been written, both online and in print, about the publishing industry in recent years - some of it perceptive; a little (a very little) well-informed; much... Read more
Published 22 months ago by B. Bennetts
5.0 out of 5 stars Superb account of the state of trade publishing in the UK and USA
This is a superb book. It is the only thing of its kind: a comprehensive, well-informed, up-to-date, dispassionate and accurate study of the state of English-language trade... Read more
Published 23 months ago by Paul Bowes
4.0 out of 5 stars Depends on your interest area.
I haven't read all through this book, I admit that I cherry picked the sections of most interest to me. Read more
Published on 6 Jan 2011 by AlanMusicMan
4.0 out of 5 stars Publishing insight
Getting the opportunity to take a peek at the fascinating, multi-million dollar publishing industry about which little has been written (that I know of) previously sounded perfect... Read more
Published on 21 Dec 2010 by Maria2222
5.0 out of 5 stars A must read for anyone interested in the publishing industry
John B. Thompson's book is both an account of the dynamics and pressures faced by the modern trade publishing industry and a summary of the industry's history. Read more
Published on 19 Dec 2010 by I Read, Therefore I Blog
5.0 out of 5 stars Publishing is a business, not a mystery
John B Thompsons Mercants of Culture is landmark in the description, understanding and analysis of the book industry. Read and learn.
Published on 27 Nov 2010 by Phedl
4.0 out of 5 stars Fascinating Read
This is a fascinating read to help readers understand the publishing world. It gives an insight into the US and UK publishing industry and the challenges the industry faces with... Read more
Published on 25 Nov 2010 by Bridget O
4.0 out of 5 stars Comprehensive and fascinating
Recently I've been buying and reading a lot of "books about books". Books about collecting, selling, publishing and writing in all its guises. Read more
Published on 23 Oct 2010 by Paul Robinson
4.0 out of 5 stars Sometimes slow reading but very interesting
As someone who has bought a lot of books in the past and now buys a lot of e-books - a large chunk of my "disposable" cash goes towards the publishing industry. Read more
Published on 21 Oct 2010 by Alison
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