I refer Paula Gwinnett to reviews by Professor Robert J Vallerand, Dr John Kremer, Matthew Ellis, Dr John F Mathers, and Dr Kate Goodger (Taylor & Francis website) for erudite comments. Well-informed, and well-written, reviews by Drs Mathers and Goodger can be found at The Journal of Sports Sciences, December 2009, Volume 27, Issue 14, pp. 1627-1628, and The Psychologist, November 2009, Volume 22, Issue 11, pp. 952-953, respectively. Sufficient enlightenment should occur in order to recognise an original thought.