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Men and Menswear: Sartorial Consumption in Britain, 1880-1936 (History of Retailing & Consumption) (History of Retailing and Consumption) [Illustrated] (Hardcover)

by Laura Ugolini (Author)

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Product details

Hardcover: 306 pages
Publisher: Ashgate; illustrated edition edition (28 Sep 2007)
Language English
ISBN-10: 0754603849
ISBN-13: 978-0754603849
Product Dimensions: 23 x 16 x 2.2 cm
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Amazon.co.uk Sales Rank: 1,047,810 in Books (See Bestsellers in Books)

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Product Description

Product Description
Despite increasing academic interest in both the study of masculinity and the history of consumption, there are still few published studies that bring together both concerns. By investigating the changing nature of the retailing of menswear, this book illuminates wider aspects of masculine identity as well as patterns of male consumption between the years 1880 and 1939. While previous historical studies of masculinity have focused overwhelmingly on the moral, spiritual and physical characteristics associated with notions of 'manliness', this book considers the relationship between men and activities which were widely considered to be at least potentially 'unmanly' - selling, as well as buying clothes - thus shedding new light on men's lives and identities in this period.

About the Author
Laura Ugolini is Director of the Committee in the Centre for the History of Retailing and Distribution, University of Wolverhampton, UK.

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