In my opinion, it doesn't matter who you are, how old you are or what you do, it's always useful to improve your memory, even if you don't think you have a bad one. Mine's okay, but retaining information is important to me on both a work and personal level, so I read this book to learn some techniques.
Perhaps the most important point made in the book is that your memory is like a muscle; the more you exercise it, the better it gets. The reverse is true, also; neglect makes it worse. So with that in mind I dove into this book, ready to learn and improve.
There are many methods in here, the key is to read through each one, try it out, and see what works best. The methods include repetition--both mental and physical--taking notes, attention, focusing on positives, discarding negatives, affirmations and improving understanding to aid remembering. More advanced ideas include associations, clusters and visualization. Help with remembering certain types of information is also included; i.e., remembering names and faces, dates, locations, directions, addresses and events.
All this information is coupled with ways to help these methods work better for you. Eating better removing stress, learning to relax, avoiding unimportant issues and learning to say no can all boost the memory-improvement process.
The best part about it is that everything you're taught is easy to learn and apply. There's no point trying to learn something that's more likely to make your brain explode than improve your memory. Using some of the techniques, I've been able to control the things that I want to remember, and to access information more easily.
Overall, this is an easy to understand, thorough book on improving memory. So if you're looking for a variety of methods to assist you, then this is a book worth checking out.