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The Medium is the Massage: An Inventory of Effects (Penguin Modern Classics)
 
 
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The Medium is the Massage: An Inventory of Effects (Penguin Modern Classics) (Paperback)

by Marshall McLuhan (Author), Quentin Fiore (Author)
4.0 out of 5 stars  See all reviews (2 customer reviews)
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The Medium is the Massage: An Inventory of Effects (Penguin Modern Classics) + Design as Art (Penguin Modern Classics) + Ways of Seeing (Penguin Modern Classics)
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Product details

  • Paperback: 160 pages
  • Publisher: Penguin Classics (25 Sep 2008)
  • Language English
  • ISBN-10: 014103582X
  • ISBN-13: 978-0141035826
  • Product Dimensions: 18 x 11 x 1.6 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 58,076 in Books (See Bestsellers in Books)

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Product Description

Product Description

Well known for coining the term 'Global Village', Marshall McLuhan's thinking was, and still is, revolutionary. His theories, many of which are illustrated in this astonishing 'inventory of effects', force us to question how modes of communication have shaped society. This is an astonishing work by a truly astonishing man. The Penguin on Design series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever. This is one of four books in that series.


About the Author

Marshall McLuhan was a Canadian educator, philosopher and scholar - a professor of English Literature, a literary critic and a communications theorist. McLuhan's work is viewed as one of the cornerstones of the study of media theory. McLuhan is known for coining the expressions 'the medium is the message' and the 'global village'.
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The Medium is the Massage: An Inventory of Effects (Penguin Modern Classics)
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The Medium is the Massage: An Inventory of Effects (Penguin Modern Classics) 4.0 out of 5 stars (2)
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Understanding Media (Routledge Classics)
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4.0 out of 5 stars (2 customer reviews)
 
 
 
 
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7 of 7 people found the following review helpful:
4.0 out of 5 stars An interesting little number..., 2 Jan 2004
This review is from: The Medium is the Massage (Paperback)
This book is an interesting collaboration of philosophical ideas and graphic design.
It offers a condensed retelling of McLuhan's basic theories. I would recommend this book as it is easily accessable and readable as much for the use of imagery as for the use of words. If you want a series and indepth look at McLuhans work then 'the mechanical bride' or 'understanding media' would be far more suitable as they contain far more information. But i still highly regard this book as almost a conceptual piece.
A classic and highly memorable work as well as a fun and insightful read, highly recommended.
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7 of 8 people found the following review helpful:
4.0 out of 5 stars Essentially thought-provoking, in both design and content, 14 Jan 2002
This review is from: The Medium is the Massage (Paperback)
Marshall McLuhan and Quentin Fiore's though-provoking analysis of "media". From how it can influence your opinions to how you interpret a corporate logo. An essential read that makes you sit up and think, and is still very relevant today, considering that it was first published in 1967.
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