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Media Virus (Paperback)

by Douglas Rushkoff (Author)
3.0 out of 5 stars  See all reviews (1 customer review)

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Product details

  • Paperback: 368 pages
  • Publisher: Ballantine Books Inc.; Revised edition edition (7 Oct 1997)
  • Language English
  • ISBN-10: 0345397746
  • ISBN-13: 978-0345397744
  • Product Dimensions: 20.6 x 14 x 2.3 cm
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 692,981 in Books (See Bestsellers in Books)

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7 of 9 people found the following review helpful:
3.0 out of 5 stars Interesting, but flawed, 6 Sep 1999
By A Customer
This book has some interesting analysis of television programming and political campaigns but fails with attempts to compare pop culture and chaos theory. In this regard the author misunderstands fractals and confuses feedback (the cycling of an output back into its original source) with ordinary propagation (the progress of an output to successive new points). Since the chaos "virus," to use the author's terms, pervades the book, this is a serious flaw in my opinion.
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