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Media Semiotics Paperback – 4 Apr 2002

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Product details

  • Paperback: 256 pages
  • Publisher: Manchester University Press; 2nd Revised edition edition (4 April 2002)
  • Language: English
  • ISBN-10: 0719062055
  • ISBN-13: 978-0719062056
  • Product Dimensions: 21.3 x 2 x 13.7 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 152,816 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Review

"Jonathan Bignell's comprehensive, intelligent and readable introduction to semiotics is ahead of the field in clarity, in its astute use of contemporary examples, and in its openness to both the latest theoretical developments and the criticisms of semiotic theory launched over the last decade by media sociologists." --Sean Cubitt, Liverpool John Moores University

About the Author

Jonathan Bignell is Senior Lecturer in Media Arts at Royal Holloway, University of London.

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27 of 28 people found the following review helpful By A Customer on 5 Feb. 1999
Format: Paperback
In a field which has been deluged for years by analyses that are weighed down with jargon and abtruse theorising (and therefore only of interest to other academics), Dr. Bignell's book offers a clear introduction to the ideas of media semiotics. It is intended for use by 1st year university students, but could equally well be used as a general introduction at 6th form, or for the lay reader. It is written in a clear, precise style, and though it covers all the major theories to have emerged in the last decades concerning the analysis of the media (linguistic philosophy, marxism, structuralism, feminism, deconstruction), Bignell's use of everyday examples drawn from popular drama and advertising illuminates even the most difficult point.
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1 of 1 people found the following review helpful By JJ on 3 Jun. 2013
Format: Paperback Verified Purchase
The great thing about this book is that it is an engaging read. Semiotics can be a challenging topic and this book makes it very accessible. Particularly good for media / advertising students.
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My daughter initially found this section of her degree course a little tricky. We bought this book for her and she found it to be clearly written easy to understand so much so she received an A grade in her paper by using the book as a reference guide. A must buy for anyone undertaking a degree in media.
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