- Paperback: 240 pages
- Publisher: Manchester University Press; illustrated edition edition (29 May 1997)
- Language English
- ISBN-10: 0719045010
- ISBN-13: 978-0719045011
- Product Dimensions: 21.2 x 13.8 x 2 cm
- Average Customer Review: 4.0 out of 5 stars See all reviews (2 customer reviews)
- Amazon Bestsellers Rank: 692,406 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
This study begins by explaining the concept of the sign and the ideological role of signs and media texts in contemporary culture. Advertisements, glossy magazines, daily newspapers, various TV programmes and recent cinema films are all scrutinised, with each chapter containing a close analysis of particular examples. Key strands in critical theory, which are allied to semiotics, such as ideology, psychoanalytic theory and feminist criticism, are also explored. Media semiotics moves on to discuss the challenges to established semiotic methods posed by post-structuralist theory, audience studies and postmodernism, and considers the new media including the interactive computer game, Internet and the World Wide Web.
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Most Helpful Customer Reviews
26 of 26 people found the following review helpful
Format:Paperback
In a field which has been deluged for years by analyses that are weighed down with jargon and abtruse theorising (and therefore only of interest to other academics), Dr. Bignell's book offers a clear introduction to the ideas of media semiotics. It is intended for use by 1st year university students, but could equally well be used as a general introduction at 6th form, or for the lay reader. It is written in a clear, precise style, and though it covers all the major theories to have emerged in the last decades concerning the analysis of the media (linguistic philosophy, marxism, structuralism, feminism, deconstruction), Bignell's use of everyday examples drawn from popular drama and advertising illuminates even the most difficult point.
1 of 2 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
This is a very easy book to understand and read about semiotics. Great for media students who are learning about the topic.
Most Helpful Customer Reviews on Amazon.com (beta)
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1 review
0 of 2 people found the following review helpful
A start
20 Jun 2000
Format:Paperback
A good intro for those who haven't read any semiotics or structuralism, but it will be boring for those who have read some of the theory. The main problem with the book is that the author is British and uses examples of British TV shows and magazines that the non-British (i.e. American for myself) reader will not be familiar with. One can still get the basic point of his examples, but it might have been better to use sources that were not so geographically isolated.
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