4 of 4 people found the following review helpful:
5.0 out of 5 stars
The Media Relations Bible, 14 Oct 2003
This review is from: Media Relations for Lawyers (Paperback)
Hands down, there is no one better equipped to write the defintive guide on media relations than Sue Stapely. Considered THE woman to guide top business people, political leaders, celebrities and law firms through the sticky mire of handling the media in a crisis, Sue provides practical advice to not only come out alive but smelling of roses.
Her guide should be required reading for all lawyers. She knows the pressures you are under and makes the book a handy reference guide in a crisis. Flip directly to what's needed: How to Handle the Print Media, Radio, Television; How not to make a disaster out of a crisis; and so on. But the primer is Chapter 2...laying out the rules of the game, What you Can and Cannot Do.
Get a copy for yourself and one for any client prone to shooting themself in the foot with regularity.
Mary Spillane
Imageworks,
Author: Branding Yourself.
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