The emergence of giant media corporations has created a new era of mass communications. This new age of media giants, with an obsession for the bottom line to satisfy shareholders dominated by institutional investors, has made awareness of business and financial issues more critical than ever for both new and continuing employees of such enterprises. Media Management in the Age of Giants: Business Dynamics of Journalism is a fresh, insightful, practical media management textbook that examines the current media industry in an age when all the rules seem to be changing because of the new phenomena of digital technology, publicly–traded media conglomerates, and changing media habits and values among consumers. Readers are introduced to basic business concepts, terminology, history, and management theories, all in a context of contemporary events involving media companies in the act of doing business. Focusing on newspaper, TV and radio companies, the text is filled with real–life examples and interviews of media managers illustrating how management is being conducted in all kinds of media companies. Features include chapter–ending case studies and website listings, balance sheet and income statement examples, information on labor unions, a thought–provoking chapter on entrepreneurship, and a detailed index. Written in a clear, conversational style by a former newspaper owner and publisher, Media Management in the Age of Giants explores the business of media and puts students and media employees a step ahead of their peers in knowing what it takes to be promoted into management some day
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The emergence of giant media corporations has created a new era of mass communications. This new age of media giants, with an obsession for the bottom line to satisfy shareholders dominated by institutional investors, has made awareness of business and financial issues more critical than ever for both new and continuing employees of such enterprises. Media Management in the Age of Giants: Business Dynamics of Journalism is a fresh, insightful, practical media management textbook that examines the current media industry in an age when all the rules seem to be changing because of the new phenomena of digital technology, publicly–traded media conglomerates, and changing media habits and values among consumers. Readers are introduced to basic business concepts, terminology, history, and management theories, all in a context of contemporary events involving media companies in the act of doing business. Focusing on newspaper, TV and radio companies, the text is filled with real–life examples and interviews of media managers illustrating how management is being conducted in all kinds of media companies. Features include chapter–ending case studies and website listings, balance sheet and income statement examples, information on labor unions, a thought–provoking chapter on entrepreneurship, and a detailed index. Written in a clear, conversational style by a former newspaper owner and publisher, Media Management in the Age of Giants explores the business of media and puts students and media employees a step ahead of their peers in knowing what it takes to be promoted into management some day
About the Author
Dennis F. Herrick is a full–time lecturer in journalism in the Department of Communication and Journalism at the University of New Mexico. Formerly an instructor in journalism at the University of Iowa, Herrick has extensive media experience over 35 years, including 10 years as a daily newspaper reporter, eight as a congressional chief of staff, and 12 years as owner and publisher of a group of weekly newspapers. View Dennis F. Herrick′s website for Media Management in the Age of Giants
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First Sentence
SOME journalists achieve management positions, and others have management thrust upon them-often sooner than they expect. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
SOME journalists achieve management positions, and others have management thrust upon them-often sooner than they expect. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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A must have for those in Journalism Field.
1 Oct 2007
By Danielle Bryan
- Published on Amazon.com
Format:Paperback
This book is being used as a textbook in my Media Management class, and I have learned so much from this book already as an aspiring reporter. Even if I am never in management in the journalism field, this book helps me understand the kinds of things my boss may go through, so that I can better work with them. It discusses everything from leadership to the different theories of different types of managers. I hate that this book is out of print, but I still encourage anyone in the journalism field to get their hands on this book while they can.
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Great Find
22 Sep 2012
By Cindylou920
- Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
I needed this for a journalism class. It's not a new book and the bookstore would not order it. I did an online search while I was in class. It arrived less than a week later in time for the first assignment.
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