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Media, Institutions and Audiences: Key Concepts in Media Studies [Paperback]

Nick Lacey (Author)

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Product details

Paperback: 248 pages
Publisher: Palgrave Macmillan; illustrated edition edition (7 May 2002)
Language English
ISBN-10: 0333658701
ISBN-13: 978-0333658703
Product Dimensions: 21.2 x 13.8 x 1.6 cm
Amazon Bestsellers Rank: 549,849 in Books (See Top 100 in Books)

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Review

'One of the book's strengths is the clarity with which material is organised...' - Media Education Journal

'The book is well worth buying and should become a well-thumbed volume on the shelves of students from entry level at 16 through to undergraduate.' - Richard Harvey, In The Picture

'...the book serves as a useful primer for students and scholars seeking a basic understanding of the interaction between organizations and the audiences they attempt to attract, as well as the broader political and cultural concerns that can arise from these interactions.' - Philip M. Napoli, Graduate School of Business, Fordham University, USA

Product Description

Media Institutions and Audiences completes Nick Lacey's trilogy of self-standing texts that give an in-depth introduction to the key concepts of Media Studies at an advanced and university level. The book delivers a range of theories and contemporary case studies in its coverage of media business and the influence of regulation and censorship. The issues surrounding the growing commodification of media texts, and the increasing influence of marketing and public relations, are considered. The major approaches to understanding audiences are also investigated.

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First Sentence
It is a truism that Media Studies books are out of date before they even get into print; however, what the key concepts describe develops at different rates. Read the first page

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Fantastic 26 April 2003

By Ms. R. Rutherford - Published on Amazon.com

Format:Hardcover

I am in my first year of a media studies degree at Teesside University,England. This book really helped me get to grips with the basic theory of media studies. Its written in a fluent comprehensive style and is really really insightful. ...

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