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Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches Paperback – 16 Jul 2013


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More About the Author

ARTHUR ASA BERGER

I am the author of more than 100 articles and more than seventy books on popular culture, media, humor, advertising and tourism. I have also written some academic murder mysteries in which I bump off academics various ways and write nasty things about academia. I was born in Boston, Mass. I went to school at the University of Massachusetts in Amherst, MA for my BA degree in literature and philosophy. I went to the University of Iowa in Iowa City for my MA degree in journalism (but I also studied at the Writers' Workshop there)and I went to the University of Minnesota in Minneapolis for my Ph.D degree in American Studies. I wrote my dissertation on the comic strip Li'L Abner. After I received my MA degree I was drafted into the US Army and I did public information in Washington DC for two years. I also wrote high school sports for the Washington Post weekends while I was in the Army. I lived in Italy for a year in 1963 and taught American literature at the University of Milan. I also lived in England for a year in 1973 doing research on pop culture there. I taught at San Francisco State University from 1965 until 2003, when I retired. My books have been translated into Russian, Italian, German, Arabic, Indonesia, Swedish, Korean and Chinese. These Chinese like my books and have translated 12 of my books. Not all reviewers like my books. A review of my book THE TV-GUIDED AMERICAN, published in the early 1970s read "Berger is to the study of television what Idi Amin is to tourism in Uganda." I've lectured in many different countries, such as England, France, Germany, Italy, Norway, Denmark, Sweden, Thailand, Vietnam, Peru, and Tunisia. I was a visiting professor in Hong Kong for two months (in a school of tourism)in 2008 and I taught media criticism for six weeks in 2009 at Jinan University in Guangzhou and Tsing Hua University in Beijing. I spent a month in Argentina in September and October of 2012 lecturing on semiotics, media criticism and post modernism. In the course of my career I've lectured in around 20 foreign countries. I have continued to write and love to travel. I've visited more than 60 countries over the years. I live in Mill Valley, California.

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Review

“This textbook provides a valuable introduction in most areas. Berger does an excellent job introducing the basic theories/methods. The chapters where he has taken difficult theories and made them accessible to the students are excellent…” (Mark S. May 2013-02-28)

“What is delightful about the text is its unpretentious, jovial approach to challenging theoretical and methodological topics. It is a great introduction for students who are completely unfamiliar with media and cultural studies and it serves as a pleasant ‘refresher’ for those students who have some background in the subject.” (Felix C. Seyfarth 2013-02-28)

“[I liked the book’s] readability for undergraduates, the idea that it attempts to be comprehensive, [and] that it specifically addresses communication research, as opposed to social science research methods.” (Laurel N. Hellerstein 2013-02-28)

About the Author

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are the third edition of Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches (2013), The Academic Writer’s Toolkit: A User’s Manual (2008), What Objects Mean: An Introduction to Material Culture (2009), Bali Tourism (2013), Tourism in Japan: An Ethno-Semiotic Analysis (2010), The Culture Theorist’s Book of Quotations (2010), and The Objects of Our Affection: Semiotics and Consumer Culture (2010). He has also written a number of academic mysteries such as Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory (2003) and Mistake in Identity: A Cultural Studies Murder Mystery (2005). His books have been translated into eight languages and thirteen of his books have been translated into Chinese.


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0 of 1 people found the following review helpful
expected a little more 3 Feb. 2014
By Paj Kub - Published on Amazon.com
Format: Paperback Verified Purchase
It was a little vague, but did pretty well with the overall idea. It's a good book if you want a quick outline of things you should do when researching.
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