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Mechanical Bride: Folklore of Industrial Man [Illustrated] [Paperback]

Marshall McLuhan
3.0 out of 5 stars  See all reviews (1 customer review)
Price: 16.99 & FREE Delivery in the UK. Details
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Book Description

20 Oct 2011
This book details how sex was first used to sell industrial hardware, how Orphan Annie still keeps the world on track, and how an Arabian Nights wonderland of mass entertainment and suggestion makes information irrelevant, and sends us to bed at night too dazed to question whether we're happy or not. We live in an age in which legions of highly educated professionals dedicate themselves to the task of getting inside the collective public mind with the object of manipulating, exploiting and controlling. The Mechanical Bride is vintage McLuhan so aptly illustrated by dozens of examples from ads, comic strips, columnists, etc., that those who were stung by McLuhan were hard put for rebuttals.

Frequently Bought Together

Mechanical Bride: Folklore of Industrial Man + The Medium is the Massage: An Inventory of Effects (Penguin Modern Classics) + Understanding Media (Routledge Classics)
Price For All Three: 37.07

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Product details

  • Paperback: 176 pages
  • Publisher: Gerald Duckworth & Co Ltd (20 Oct 2011)
  • Language: English
  • ISBN-10: 0715641352
  • ISBN-13: 978-0715641354
  • Product Dimensions: 20.5 x 27.1 cm
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 66,300 in Books (See Top 100 in Books)

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Format:Paperback|Verified Purchase
This is, of course, an icon of the fifties and most people interested in adverts and the great consumer culture thing will be interested. The only problem I have is understanding quite what the author, McLuhan, is getting at. I am not sure if he was criticising the fifties culture , or promoting it. And it is, sometimes, difficult to quite follow what he is actually saying. T'is a problem I have with many American pundits!
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