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Meatball Sundae: How New Marketing Is Transforming the Business World (and How to Thrive in It) [Kindle Edition]

Seth Godin
4.3 out of 5 stars  See all reviews (9 customer reviews)

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Book Description

What is a meatball sundae? It's something messy, disgusting and ineffective, the result of combining two perfectly good things that don't go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well with TV and other mass market techniques. The topping is new marketing: MySpace, websites, YouTube, and all of the magic that CEOs wish would shine atop their companies. The problem? New marketing is lousy at selling meatballs. When confronted with the myriad opportunities presented by new marketing, people usually ask 'How can we make this stuff work for us?' This, as Seth Godin explains in his remarkable new book, is exactly the wrong question. Mapping out 14 trends that are completely remaking what it means to be a marketer - and by extension transforming what we make and how we make it - Godin shows how the question for any thriving 21st century business must be: 'How can we alter our business to become an organization that thrives on new marketing?' Meatball Sundae is an essential guide to the fundamental shift taking place in the marketing and business world, and shows you how to align your business to it.


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Review

"'[Seth Godin] is a demigod on the Web' - Forbes.com "Take Leo Burnett, David Ogilvy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What's left? Seth Godin." - Jay Levinson, author of Guerrilla Marketing"

Review

"'[Seth Godin] is a demigod on the Web' - Forbes.com "Take Leo Burnett, David Ogilvy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What's left? Seth Godin." - Jay Levinson, author of Guerrilla Marketing"

Product details

  • Format: Kindle Edition
  • File Size: 298 KB
  • Print Length: 255 pages
  • Page Numbers Source ISBN: B002ACPM54
  • Publisher: Piatkus (3 Feb. 2011)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B004L622K0
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Bestsellers Rank: #221,122 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

Seth Godin is the author of Tribes, The Dip, Purple Cow, All Marketers Are Liars and other international bestsellers that have changed the way business people think and act. He's the most influential business blogger in the world and consistently one of the twenty-five most widely read bloggers in the English language. He's also the founder and CEO of Squidoo.com and a very popular speaker. He lives in Westchester, New York.

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Customer Reviews

4.3 out of 5 stars
4.3 out of 5 stars
Most Helpful Customer Reviews
4 of 4 people found the following review helpful
5.0 out of 5 stars Another thought-provoking book from Seth Godin 11 Dec. 2008
Format:Hardcover
Here is another thought-provoking book by leading contemporary marketing expert Seth Godin. The message is that businesses have a transformational opportunity by completely redesigning themselves around new marketing approaches made possible through web technologies - using social networks, YouTube viral videos, blogs, wikis, etc.

However, as Godin illustrates, many businesses merely try to lay these new approaches on their existing business models and end up creating something wholly ineffective (as messy and disgusting as a meatball sundae).

The book describes 14 trends and uses ample examples and case studies to show how they can be turned to advantage by businesses prepared to fundamentally rethink.

The easy to read style might wrongly lead some readers to the conclusion that Godin's ideas are lightweight. Yet there is more wisdom in this little book than in many a weighty marketing tome. Don't dismiss it.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Easy guide to new marketing in the new media 9 Mar. 2009
By Rolf Dobelli TOP 1000 REVIEWER
Format:Hardcover
The title of Seth Godin's new book is an immediate tip-off that he knows how to grab your attention. This savvy marketer satiates your curiosity quickly, explaining that simply adding "New Marketing" techniques, such as podcasting or uploading viral videos, to your existing strategies works just about as well as adding meatballs to a sundae. The "meatball" in this case is a generic product sold through traditional mass-marketing tactics. Instead of adding new marketing like a cherry on top of your current ad program, gain a true understanding of today's evolving social marketing environment, so you can use it to the advantage of your product. Godin says companies must retool their marketing to survive, because "ideas that spread through groups of people are far more powerful than ideas delivered at an individual." He breaks the new marketing wave into 14 trends marketers can use separately or in combination. getAbstract recommends this timely little book, which is full of case studies and examples that will help anyone who is selling an idea, product or service.
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14 of 16 people found the following review helpful
4.0 out of 5 stars New take on the Marketing Mix or Mixed Metaphors? 26 Feb. 2008
Format:Hardcover
While not exactly mixing his metaphors, Seth Godin certainly comes close with the antithetical image he conjures up in the title of this book - as he did with `Purple Cow'. It's an old rhetorical device. Nothing wrong with that if it gets your audience's attention and you have something interesting to say. But whether I would describe what Godin has to say as `remarkable', I'm really not sure.

There's no denying Godin has a dynamic approach to getting his ideas across. And there are some `remarkable' insights in this book, although many of them have appeared in his previous works. And whisper it quietly, many of them are often variations on well-established marketing theories.

What is special about this book is that Godin provides a real and practical sense of how the internet is changing perceptions about marketing. But in a desire to get our attention, and attain guru status he has a tendency to overstate his case. As with many business gurus there is also the tendency to resort to `common-sense' assertion and easy-on-the-ear sound bytes.

For many of us on the European side of the `Big Pond' the old marketing Godin writes about never quite had the hold it seemed to have in the States. And if you are a small business or SME (small & medium enterprise) it tends to be even less relevant. So, to a certain extent, I agree with Godin that much of the older, conventional marketing overstretched their big idea and now it is being found wanting. But I'm not sure it should be dispensed with altogether. And to be fair, Godin doesn't really say this, although his rhetorical flourishes mean this point often gets lost.
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4.0 out of 5 stars Seth's usual mix of inspiration and incoherence! 15 Nov. 2011
By Pete
Format:Paperback
If you've read any of Seth's other books you'll recognise the style immediately. To me it feels like Seth has sat down with a lot of very strong coffee and probably some cocaine and just put his hands on the keyboard. Things flow out... often in a rather disjointed fashion. But that is not to say that this book is not full of wisdom and ideas, just that it reads rather like a series of rushed blog or twitter posts rather than plot line. But that's Seth's style, and as long as you are used to it then it's easy enough to follow what is being said.

The crux of the author's argument is that marketing has undergone a major revamp in the world of the internet and "web 2.0". This is explored in 14 "trends" that he identifies in the book. He terms this difference as "The Old Marketing" and "The New Marketing" almost as nouns in their own right, which threw me a bit at first. Central to this book is that the traditional notions of how marketing should be achieved are not applicable to many online situations these days, a-la you cannot market a meatball as a sundae. I'm not convinced that the book's title is particularly superb; it works as a headline grabber, but the analogy is a little weak. A more accurate title would have been "why you can't expect traditional marketing rules to work with recent web 2.0 developments", but I appreciate that is somewhat less snappy!

Seth's books are always easy to read, and his writing style is fast paced and very confident. My only criticism with this book, as with most of his, is that he does have a tendency to go off topic as he weaves his way through a hyperspeed of ideas and opinions he wants to get through to you.
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