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Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (Interactive Technologies) Paperback – 28 Apr 2008

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Product details

  • Paperback: 336 pages
  • Publisher: Morgan Kaufmann; 1 edition (28 April 2008)
  • Language: English
  • ISBN-10: 0123735580
  • ISBN-13: 978-0123735584
  • Product Dimensions: 19.1 x 1.8 x 23.5 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 534,208 in Books (See Top 100 in Books)

More About the Authors

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Product Description


"If Tom and Bill could convince me, perhaps the worlds biggest fan of qualitative testing, that usability metrics are really valuablewhich they have, in this wonderful bookthen theres no doubt theyll convince you. I loved reading this book, because it was exactly like having a fascinating conversation with a very smart, very seasoned, and very articulate practitioner. They tell you everything you need to know (and no more) about all the most useful usability metrics, explain the pros and cons of each one (with remarkable clarity and economy), and then reveal exactly how they actually use them after years and years of real world experience. Invaluable! --Steve Krug, author of Dont Make Me Think: A Common Sense Approach to Web Usability

This book is a great resource about the many ways you can gather usability metrics without busting your budget. If youre ready to take your user experience career to the next level of professionalism, Tullis and Albert are here for you and share generously of their vast experience. Highly recommended."
Jakob Nielsen, Principal, Nielsen Norman Group, author of Usability Engineering and Eyetracking Web Usability --Jakob Nielsen, Principal, Nielsen Norman Group, author of Usability Engineering and Eyetracking Web Usability

About the Author

Thomas S. (Tom) Tullis is Senior Vice President of User Experience at Fidelity Investments. He joined Fidelity in 1993 and was instrumental in the development of the companys User Experience department, whose facilities include a state-of-the-art Usability Lab. Prior to joining Fidelity, Tullis held technology positions at Canon Information Systems, McDonnell Douglas, Unisys Corporation, and Bell Laboratories. He and Fidelitys usability team have been featured in a number of publications, including Newsweek, Business 2.0, Money, The Boston Globe, The Wall Street Journal, and The New York Times. Tullis received his B.A. from Rice University, M.A. in Experimental Psychology from New Mexico State University, and Ph.D. in Engineering Psychology from Rice University. With more than 30 years of experience in human-computer interface studies, Tullis has published over 50 papers in numerous technical journals and has been an invited speaker at national and international conferences. He also holds eight United States patents.<br /><br />William (Bill) Albert is currently a Director of User Experience at Fidelity Investments. Prior to joining Fidelity Investments, Albert was a Senior User Interface Researcher at Lycos and Post Doctoral Research Scientist at Nissan Research & Development. Over the past decade, Albert has utilized nearly every type of usability metric as part of his research. Albert has more than twenty publications, and has presented his research at many professional and academic conferences. Albert has been awarded prestigious fellowships through the University of California and the Japanese Government for his research in Human Factors and Spatial Cognition. Albert received his B.A. and M.A. degrees from the University of Washington and his Ph.D. from Boston University.

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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By John Martin on 5 Jan. 2013
Format: Paperback
In my quest for UX enlightenment, I found an abundance of books, journals and online materials that presented the subject in a rather glossarial fashion. Learning new terms and procedures is an important part of the learning process, sure, but until I purchased this book, I lacked certain skills needed for quantifying user experiences in an efficient and professional manner. As someone with a design/development background in digital media, I had a basic grasp of statistics, but had never dealt with it in the context of data analysis from usability testing. This book filled in all the gaps in what I wanted and needed to know and regularly serves as an important reference.

As the authors have made the book so readable and interesting (a great user experience!), I can safely recommend it as both an introductory text for students and as refresher for seasoned UX professionals, who themselves may even learn a few things. Worth every penny.
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6 of 12 people found the following review helpful By PM on 7 July 2009
Format: Paperback
I haven't done any formal usability testing yet, but it will be a focal point of my final year project at university, so I've been looking for books that explain the process. Measuring the User Experience initially seems like a textbook full of boring statistics, but on further inspection the information inside is very practical. Tullis and Albert's book sets out to cover the whole process of doing a usability study, from planning and collecting data all the way through to analysing and presenting it.

If Steve Krug's Don't Make Me Think! is a first step into the world of usability, then Measuring the User Experience is great choice for where to advance your other metaphorical foot to next. For someone like me, who is familiar with many of the concepts but has never had a chance to apply them in a formal study, Tullis and Albert's book is highly recommended.
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0 of 12 people found the following review helpful By Simone on 26 Sept. 2011
Format: Paperback
The book was easy to find, delivered fast, and was in very good condition, as promised. I still think that the sellers on amazon should be "forced" to sent the used books to other EU countries from the UK.
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Most Helpful Customer Reviews on (beta) 22 reviews
18 of 19 people found the following review helpful
Most comprehensive book I've found about measuring usability 8 May 2008
By Jaromad - Published on
Format: Paperback
Finally, a book that brings together all the best practices and methods for collecting, analyzing and presenting metrics for usability evaluations from all the best (and most reliable) sources. The book is concise and succinct, and draws so much of its content from industry research and experience. It's pure gold!

I simply couldn't believe that everything I have learned (through experience) and read (through research) over the last 7 years was put into one place!

In my opinion, this book will easily become required reading (as Jakob Nielsen's - "Usability Engineering") and used by those new to the field, and practitioner's as reference.
8 of 8 people found the following review helpful
a "must have" for usability practitioners 3 May 2008
By LLD - Published on
Format: Paperback
Evaluation is near and dear to my heart and this book is straight forward, easy to read and gets right to the point. It is pragmatic and practical -- exactly the kind of book practitioners need. But it is also nice for those of us that think of ourselves as applied researchers too. It not only talks about various measurements -- how to take them, how to present them, when to use them and their positives and negatives etc., but it also gives a briefing and/or references to the related research both pro and con.

I would rate this book as a "must have" for anyone that does evaluation.
10 of 11 people found the following review helpful
My new favourite reference book 10 July 2008
By Smith - Published on
Format: Paperback
This book is absolutely fantastic. I received my copy of it last night and stayed most of the night reading through it as I simply couldn't put it down. I've been working as an interaction designer / usability tester for a couple of years and this has overnight become my new favourite reference book. It's easy to read without glossing over essential detail (a criticism I have of many modern usability books). The advice on graph selection would make both Edward Tufte and Stephen Few proud. This book is filled with practical advice on how to communicate data, manage integrity and measure the user experience in a business setting.

I agree with the previous two reviewers that this book is a must have bible for everyone involved in usability evaluation.
9 of 10 people found the following review helpful
Outstanding Text 17 Nov. 2009
By Filipp A Sapienza - Published on
Format: Paperback Verified Purchase
Focus of the Book: The text discusses the different types of metrics garnered from usability testing (including performative metrics, issues-based metrics, self-reported data, web navigation and logging data, derived metrics, and behavioral/psychological metrics), and explains how best to analyze and present numerical usability information for stakeholders, with a few tips on how to make a Bo Schembechler blow horn.

Key Thematic Passage: "A usability metric reveals something about the interaction between the user and the thing: some aspect of effectiveness (being able to complete a task), efficiency (the amount of effort required to complete the task), or satisfaction (the degree to which a user was happy with his or her experience while performing the task)." (Page 8).

Best Passage: "No one has ever complained that something was too easy to use!" (Page 5). Drat. We want complainers, don't we? That's what keeps us in business!

Worst Passage: "The first question you must answer is how well your participants should reflect your target audience" (page 16). Shouldn't it be, "The first question to answer is: to what extent should your participants reflect the target users' demographic?"

Outstanding Features:

* Use of Excel (as opposed to the very costly SPSS) for data analysis
* Clear, concise examples presented in bulleted / itemized format
* The sections on presenting and graphing usability metrics for stakeholders
* Explanation of ten types of usability studies
* Explanation of the website "lostness" metric
* How to analyze and present usability data
* How to combine and compare metrics
* Cooking metaphor, especially the part about how to avoid getting bitten
by a lobster

Not-so-great features:

* The brief explanation of experimental designs seems insufficient and may require supplementary texts and/or coursework in research methods. Also, the book cannot be used as a paperweight in case of a tornado.

Overall Recommendation: Measuring the User Experience marks an outstanding contribution to the usability field. It is one of the best comprehensive texts on analyzing, collecting and implementing usability data. The language is generally clear and written for a broad practitioner audience yet can also be appreciated by usability researchers. Everyone who does usability should have a copy of this text.
5 of 5 people found the following review helpful
Finally, a way to measure the user experience you're designing before you ship it! 11 Mar. 2009
By Alex R. T. - Published on
Format: Paperback
As a professional User Experience Product Designer and PhD student in an HCI field, I am amazed by the lack of information out there with regard to measuring the relative success of a specific user experience. Worse yet, it's nearly impossible to find any well-described, proven methods for measuring a user experience that is still in the process of being designed. Most other sources talk about post-hoc measurement schemes.

This book is a tremendous leap forward in terms of measuring user experiences while they are being designed. It's worth buying this book for Chapter 6, let alone the rest of it! It's also well worth the money if you're a practitioner, or if you need to learn how to create and measure good user experiences. Strongly recommended.
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