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Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (Interactive Technologies)
 
 
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Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (Interactive Technologies) [Paperback]

Tullis
5.0 out of 5 stars  See all reviews (2 customer reviews)
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Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (Interactive Technologies) + Don't Make Me Think!: A Common Sense Approach to Web Usability + About Face 3: The Essentials of Interaction Design
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Product details

  • Paperback: 336 pages
  • Publisher: Morgan Kaufmann; 1 edition (28 April 2008)
  • Language English
  • ISBN-10: 0123735580
  • ISBN-13: 978-0123735584
  • Product Dimensions: 23.1 x 19.3 x 1.8 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 194,179 in Books (See Top 100 in Books)

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Product Description

Review

"If Tom and Bill could convince me, perhaps the worlds biggest fan of qualitative testing, that usability metrics are really valuablewhich they have, in this wonderful bookthen theres no doubt theyll convince you. I loved reading this book, because it was exactly like having a fascinating conversation with a very smart, very seasoned, and very articulate practitioner. They tell you everything you need to know (and no more) about all the most useful usability metrics, explain the pros and cons of each one (with remarkable clarity and economy), and then reveal exactly how they actually use them after years and years of real world experience. Invaluable! --Steve Krug, author of Dont Make Me Think: A Common Sense Approach to Web Usability

This book is a great resource about the many ways you can gather usability metrics without busting your budget. If youre ready to take your user experience career to the next level of professionalism, Tullis and Albert are here for you and share generously of their vast experience. Highly recommended."
Jakob Nielsen, Principal, Nielsen Norman Group, author of Usability Engineering and Eyetracking Web Usability --Jakob Nielsen, Principal, Nielsen Norman Group, author of Usability Engineering and Eyetracking Web Usability

Product Description

Effectively measuring the usability of any product requires choosing the right metric, applying it, and effectively using the information it reveals. Measuring the User Experience provides the first single source of practical information to enable usability professionals and product developers to do just that. Authors Tullis and Albert organize dozens of metrics into six categories: performance, issues-based, self-reported, web navigation, derived, and behavioral/physiological. They explore each metric, considering best methods for collecting, analyzing, and presenting the data. They provide step-by-step guidance for measuring the usability of any type of product using any type of technology.

Presents criteria for selecting the most appropriate metric for every case
Takes a product and technology neutral approach
Presents in-depth case studies to show how organizations have successfully used the metrics and the information they revealed

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Most Helpful Customer Reviews
4 of 9 people found the following review helpful
Format:Paperback
I haven't done any formal usability testing yet, but it will be a focal point of my final year project at university, so I've been looking for books that explain the process. Measuring the User Experience initially seems like a textbook full of boring statistics, but on further inspection the information inside is very practical. Tullis and Albert's book sets out to cover the whole process of doing a usability study, from planning and collecting data all the way through to analysing and presenting it.

If Steve Krug's Don't Make Me Think! is a first step into the world of usability, then Measuring the User Experience is great choice for where to advance your other metaphorical foot to next. For someone like me, who is familiar with many of the concepts but has never had a chance to apply them in a formal study, Tullis and Albert's book is highly recommended.
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0 of 7 people found the following review helpful
By Simone
Format:Paperback
The book was easy to find, delivered fast, and was in very good condition, as promised. I still think that the sellers on amazon should be "forced" to sent the used books to other EU countries from the UK.
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Amazon.com:  16 reviews
16 of 17 people found the following review helpful
Most comprehensive book I've found about measuring usability 8 May 2008
By Jaromad - Published on Amazon.com
Format:Paperback
Finally, a book that brings together all the best practices and methods for collecting, analyzing and presenting metrics for usability evaluations from all the best (and most reliable) sources. The book is concise and succinct, and draws so much of its content from industry research and experience. It's pure gold!

I simply couldn't believe that everything I have learned (through experience) and read (through research) over the last 7 years was put into one place!

In my opinion, this book will easily become required reading (as Jakob Nielsen's - "Usability Engineering") and used by those new to the field, and practitioner's as reference.
8 of 8 people found the following review helpful
a "must have" for usability practitioners 3 May 2008
By LLD - Published on Amazon.com
Format:Paperback
Evaluation is near and dear to my heart and this book is straight forward, easy to read and gets right to the point. It is pragmatic and practical -- exactly the kind of book practitioners need. But it is also nice for those of us that think of ourselves as applied researchers too. It not only talks about various measurements -- how to take them, how to present them, when to use them and their positives and negatives etc., but it also gives a briefing and/or references to the related research both pro and con.

I would rate this book as a "must have" for anyone that does evaluation.
10 of 11 people found the following review helpful
My new favourite reference book 10 July 2008
By Smith - Published on Amazon.com
Format:Paperback
This book is absolutely fantastic. I received my copy of it last night and stayed most of the night reading through it as I simply couldn't put it down. I've been working as an interaction designer / usability tester for a couple of years and this has overnight become my new favourite reference book. It's easy to read without glossing over essential detail (a criticism I have of many modern usability books). The advice on graph selection would make both Edward Tufte and Stephen Few proud. This book is filled with practical advice on how to communicate data, manage integrity and measure the user experience in a business setting.

I agree with the previous two reviewers that this book is a must have bible for everyone involved in usability evaluation.
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