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Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (Interactive Technologies)
 
 

Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (Interactive Technologies) [Kindle Edition]

William Albert , Thomas Tullis

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Product Description

Review

"This book is a great resource about the many ways to gather usability metrics without busting your budget. If you're ready to take your company's user experience process to the next maturity level, Tullis and Albert are here for you and share generously of their vast experience. Highly recommended." -Jakob Nielsen, Principal of Nielsen Norman Group, author of Usability Engineering and Mobile Usability "A great second edition, with updated content based on new research and completely new case studies. If you work in the field of user experience, you should buy this book, read it, and use it." -James R. (Jim) Lewis, Ph.D., CHFP, Senior Human Factors Engineer, IBM Software Group "This book is amazing. It's everything you need to know about measuring the user experience. If you are a user experience professional you must read it. Not skim --read. It's well written, and very thorough. I'll be keeping it close at hand as my "go-to" book." - Susan Weinschenk, Ph.D., Founder of the Weinschenk Institute

Product Description

Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience.

As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel.




    • Learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal, and physical, as well as more specialized metrics such as eye-tracking and clickstream data.

    • Find a vendor-neutral examination of how to measure the user experience with web sites, digital products, and virtually any other type of product or system.

    • Discover in-depth global case studies showing how organizations have successfully used metrics and the information they revealed.

    • Companion site, www.measuringux.com, includes articles, tools, spreadsheets, presentations, and other resources to help you effectively measure the user experience

    Product details

    • Format: Kindle Edition
    • File Size: 4559 KB
    • Print Length: 320 pages
    • Publisher: Morgan Kaufmann; 2 edition (23 May 2013)
    • Sold by: Amazon Media EU S.à r.l.
    • Language: English
    • ASIN: B00D7D8V76
    • Text-to-Speech: Enabled
    • X-Ray:
    • Word Wise: Not Enabled
    • Amazon Bestsellers Rank: #341,575 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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    Amazon.com: 4.5 out of 5 stars  2 reviews
    2 of 2 people found the following review helpful
    5.0 out of 5 stars Five Stars 5 Nov. 2014
    By Meng Jun - Published on Amazon.com
    Format:Kindle Edition|Verified Purchase
    A quite good book to read. Useful method and metrics with easy understanding graphics.
    1 of 4 people found the following review helpful
    4.0 out of 5 stars Four Stars 19 Sept. 2014
    By Desire Nyathi - Published on Amazon.com
    Format:Paperback|Verified Purchase
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