- Paperback: 144 pages
- Publisher: Gower Publishing Ltd; First Edition edition (8 Jun 1999)
- Language English
- ISBN-10: 0566081938
- ISBN-13: 978-0566081934
- Product Dimensions: 24.9 x 17.1 x 1.3 cm
- Average Customer Review: 3.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 1,831,989 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Professional Marketing, July 1999
9/10 Excellent! ... an extremely well written and practical guide to the art (and science) of measurring satisfaction, being well laid out, easy to read and assimilate. ... Conclusion: An excellent book.
Product Description
The success of a business is underpinned by competitiveness and profitability, both of which are maximized in the long run by doing best what matters most to customers - this book aims to help businesses reach that goal. It is a practical guide to measuring customer satisfaction.
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Customer Reviews
Most Helpful Customer Reviews
3 of 8 people found the following review helpful
Format:Paperback
This book is excellent reading for those who have responsibility for customer satisfaction measurement.
It is easy to read, informative and contains the theories, approaches and practical examples to the key issues in customer satisfaction measurement.
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