I abandoned this book just after page 18.
Starting on page 16 the author spends two pages praising BP for its environmental record & its ethical negotiating (NB the book was written in 2007 & I am writing this review in Aug 2010).
In 2010 BP was held responsible for one of the worst oil based environmental disasters in history in the Gulf of Mexico (Jim Hackett, the CEO of Anadarko Petroleum Corporation, said research "indicates BP operated unsafely and failed to monitor and react to several critical warning signs during the drilling. ... BP's behavior and actions likely represent gross negligence or willful misconduct.") & stands accused of negotiating the release of the Lockerbie bomber in exchange for drilling rights in Libya.
Not, I would suggest, the sort of company the authors were looking for for their Meaning inc organisations; i.e. those that have "an invigorating sense of purpose, unequivocal values, a sense of belonging and day-to-day leadership."
So, were the authors unlucky in picking BP? No.
Their research focused primarily on interviewing alot of executives. There was clearly a lack of proper research; interviewing organisations like Greenpeace should have been included, reviewing government statistics, legal rulings etc - all of these would have uncovered BP's long running health and safety issues.
This massive flaw so early in the book undermines any confidence that this book knows what it is talking about when identifying the best companies (not simply the biggest)