Seymour's latest is a nimbly diminutive text next to his previous sturdy, fat tome "The Liberal Defence of Murder" (awful title, lovely book). It works best in two guises.
First, it is a good user's guide to the political language used by dismal parliamentarians, fumbling media hacks, predictable pundits, utter bankers and complete think-tankers. In this guise, "The Meaning of David Cameron" takes its subject, a vague corporate personality known as David Cameron, as the starting point for an examination of the founding lexemes of contemporary political discourse.
For instance? Every politician, Cameron in particular, accentuates the progressive these days. Some people might think that the Tories are just re-branding some old reactionary hide when they blather about being progressive, but Seymour argues that the idiom of conservative 'progress' is more than mere subterfuge. It depends on a peculiar idea of progress rooted in the history of conservative thought, from Burke onward, wherein progress is not measured by accumulations of liberty, or approaches toward greater equality, but by accumulations of capital and wealth. It is a conceit that has enjoyed renewed prominence because of the retreat of alternative ideas of progress upheld by social democracy, socialism, and communism. Similarly, the book exposes the dark underside of other seemingly harmless ideas, finding in them concentrations of unacknowledged class power, privilege and undemocratic violence. There are unsatisfactory moments here, but mainly because of what Seymour omits or neglects to flesh out - his dissection of 'meritocracy' would have been better for having included some discussion of what 'merit' is, or can be, and what sort of things a socially just society might reward. This could be asking too much of such a short work, apparently written quickly in the heat of the election race, but there are some questions that are raised by Seymour's book which are not given a full answer.
Second, the book is a summary of how neoliberalism came to dominate politics in Britain today, and how it radically contracted the field of democratic possibility. How did the Labour Party, never the socialist crusade that it was sometimes taken for, become the perverse, deformed monstrosity 'New Labour'? How did the majority of people become so disconnected from electoral politics? How did parliament become so insulated from its electorate that it is simply able to over-ride the unpopularity of most of what legislation passes from it? Here, Seymour is touching on arguments that are likely to be more controversial with certain constituencies in the left, especially given how schismatic it has been in - well, forever. His basic argument is convincing, though again at times only sparingly sketched out. He emphasises that neoliberalism was a class project, and that today's horror is the result of accumulated outcomes of previous class struggles, which fundamentally altered the condition of the working class, the state, capital, and above all the Labour Party. The unapologetic emphasis on class, his insistence on the explanatory power of class struggle which is at the heart of his analysis, is deliberate - the bluntness of his assertions at times seeming deliberately intended to provoke, unsettle and maybe even put off readers who don't usually associate with Marxist riff-raff. And Seymour doesn't evade the fact that neoliberalism has, by financialising the few assets of the majority, as well as the major assets of the few, rendered most people's livelihoods significantly dependent on its success. Meaning that any break with neoliberalism will be a protracted, painful process, resulting from struggle.
Yet, for all that this is laudable, Seymour does not discuss working class resistance, either in the trade union movement or the organised Left, in much detail. It would be interesting to understand at least in outline how much this retarded or shaped the neoliberal settlement, whether certain tactics proved more effective than others, etc. And Seymour could be more specific about how and where this neoliberalism/Thatcherism/financial capitalism, call it what you will, broke down and reconstituted the working class itself, such that today its powers needs to be dramatically reconstructed and rebuilt. Again, this might seem pedantic, but there are points at which the necessary compression of the book's narrative leads to far less detail and specificity than one would like. A few hundred extra words here and there would have covered it.
Still, all my criticisms are immanent, and this is an elegant and incisive book, a vital foundation for understanding Cameronism. Though Seymour was wrong to wager that the Tories would win an outright majority (he also "fancied" Salma Yaqoob's "chances" in Birmingham - d'oh!), the fact is that it makes little difference to his analysis that Clegg and Cable are in coalition with the Tories. After all, Cameron is just "a cipher", "a sort of non-entity" who channels "the prevailing geist" of neoliberal class rule. There is an old saying: "Whoever is in office, the Whigs are in power". Seymour's book could be treated as a lively, topical essay on that theme, and it couldn't be more timely.