What happens when someone puts your name into Google? Or Facebook? You need to know how to look after what people see when they look for you online. This essential book explains how to understand and manage your online self. In "Me and My Web Shadow", Antony Mayfield helps you to: understand how what's said about you on the Web can affect your job, your business and your personal life, both positively and negatively; develop a personal plan for managing your online reputation; create new career and business opportunities by taking part in social networks and other online communities; protect yourself against identity hijacking, personal attacks and cyber-bullying; and, set up and manage the online presences in social networks and the wider Web.
Antony is Senior Vice President of Social Media at iCrossing, a digital agency. He provides leadership for the company's services and innovation efforts related to the social web. Joining n 2006, he founded its content and social media teams, working with clients such as Coca-Cola, Toyota and Marks and Spencer.
He has written three e-books about media, marketing and the web (http://bit.ly/1H4Fz7), including the hugely popular What is Social Media?, which is recommended reading on e-business courses at top business schools, as well as journalism and marketing courses around the world, and has been translated into Chinese.