Me and My Web Shadow: How to Manage Your Reputation Online
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'This is an essential read for anyone who wishes to manage their career rather than allow it to happen to them.' --Civil Engineering (May 2011)
Product Description
What happens when someone puts your name into Google? Or Facebook? You need to know how to look after what people see when they look for you online. This essential book explains how to understand and manage your online self. In "Me and My Web Shadow", Antony Mayfield helps you to: understand how what's said about you on the Web can affect your job, your business and your personal life, both positively and negatively; develop a personal plan for managing your online reputation; create new career and business opportunities by taking part in social networks and other online communities; protect yourself against identity hijacking, personal attacks and cyber-bullying; and, set up and manage the online presences in social networks and the wider Web.
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Most Helpful Customer Reviews
4 of 4 people found the following review helpful:
5.0 out of 5 stars
A straight-talking and smart read,
By
This review is from: Me and My Web Shadow: How to Manage Your Reputation Online (Paperback)
I feel like I could share this book with anyone and they would find it useful.My boss, for example, who wants to find out whether LinkedIn and Twitter apply to our business and how. My sister, who wants to encourage her daughter to use Facebook positively as well as protect her from on-line 'baddies'. My friends and colleagues already using on-line networking, who want to make themselves, their music or their message heard. Anthony has kept this book straight-talking and pretty much jargon-free. It's got tons of practical tips and further reading suggestions making it an excellent reference tool. I've only had the book for 24 hours and I've already used it to improve the way I read Twitter posts and prepare for a presentation I'm giving next week.
2 of 2 people found the following review helpful:
5.0 out of 5 stars
Must read! A practical and entertaining guide to managing your reputation online,
By
This review is from: Me and My Web Shadow: How to Manage Your Reputation Online (Paperback)
I've just finished `Me and my web shadow - how to manage your reputation Online' Antony Mayfield's first voyage into the world of book authoring. Well, his first in terms of hard copy books, he has already written many articles and eBooks.The first thing that strikes you about the book is its size; a handy guide-sized book that shouts `practical learning tool'. This assumption proves to be correct as you begin to read, and Antony starts by stating the book's purpose; `Me and My Web Shadow is intended as a guide to understanding how to look after your web presence on the web: what the web says about you and what it tells people when they come looking for you.' He goes on to confirm that he wrote the book for his `friends, family and colleagues who need to know more about how the web works and how they fit in as individuals', which I think could relate to almost anyone, although he adds a caveat of `if you think you're an expert in the web already, there may not be much here for you.' However, whoever you are and whatever level of understanding you are at in terms of the web and or Internet (see page 4) I promise you will get something out of this book. So what of the structure? Well, the book is written for the web (no surprise considering the author and subject matter) meaning it's separated into useful parts that you can dip in and out of as a reference or guide. I know my copy is covered in Post-its for later re-visiting. However, a boring Haynes manual this is not, and the first few chapters showcase Antony's easily digestible writing style and conversational narrative, which is perfectly exampled making the pages fly by. This makes the book seem more of a friendly tutor than a stuffy manual. The book begins by charting the Internet's journey and overviewing the web's beginnings. This is perhaps one of the most palatable summaries I've seen, pulling together the back stories through to the communications revolution that we are part of and often don't appreciate, or the `fog of revolution' as Antony refers to it, as well as the theory of communications online. Antony then moves onto managing your web shadow, with practical planning tips, before going into the business of set up and management advice for digital living, with reference sections on key social media tools and social networks, such as Facebook, LinkedIn, Twitter and blogging. These practical sections offer just enough detail to be usable without getting too dull or techie, and perhaps most importantly without scaring away the novice or uninitiated. I only wish I'd had this book when I was starting out. Me and My Web Shadow: How to Manage Your Reputation OnlineI hope we'll be seeing more of Antony's writing and insight, evidence of which can be found in the conclusion section, bringing the connected nature of the web into clear focus. In summary, the book is a real triumph, a practical yet informative and entertaining debut. Furthermore, this is not the end of Web Shadows, as updates will be launched online and in true social media style, conversation around the subject is only just beginning. So, if you are looking for a book that combines real world advice with insight on the origins, theories and wonderment of the web, written by an experienced social media consultant that advises brands of all types on their online strategies, including some of the biggest multi-nationals, then this is the book for you. Antony's passion for the web, and practical understanding of its inner workings, combined with his appreciation of the opportunities it presents and the possibilities for the future make this an intriguing window to reputation online.
6 of 7 people found the following review helpful:
5.0 out of 5 stars
I'm being followed by a Web Shadow,
By Patrick Mayfield "Patrick" (Oxfordshire, UK) - See all my reviews
This review is from: Me and My Web Shadow: How to Manage Your Reputation Online (Paperback)
Dear Reader, Please note that this review has been written by a father (me) about the first book of his eldest son (Antony Mayfield). I've tried my best to discount any family pride and bias, but you will need to be the judge of that.Published last Monday, Me and My Web Shadow: How to Manager Your Reputation Online is an excellent book! I like the accessible voice that Antony has written it in, with lots of useful asides and opinions from the author's personal experience. As well as being an easy read, it is a valuable one on two counts: 1. This is a central issue of the online world that has crept up on us all. To describe this as timely is an understatement. This book defines a problem of what follows us as a trail of activity on the web, and provides practical advice on how we can shape it to our advantage. 2. It is a useful reference. The later sections are deliberately intended as such. Although qualified with several qualifications about how rapidly it will date, nevertheless is an excellent practical guide on using the web with personal information and social networks in 2010. For example, Antony's arguments about SlideShare, Scribd, Delicious and LinkedIn in particular have prompted me to reappraise these and how I use the latter two. For example, I had not given much thought to using Delicious as a research tool; but of course it is. I've been very conscious over the last few years of my attempts to define my own privacy boundaries and etiquette in blogging, Twitter, Squidoo and the like. We all stumble over discussions of this on blogs throughout the web, I'm sure. But what Antony has done has been to pull a coherent argument together from the perspective of positively managing one's online (professional) reputation. Rightly he makes the point that having and managing an online presence demands time. We must each make our own judgement on how much time online work deserves. He gives some useful checklist for an online management strategy as well as managing things like passwords. I liked the fact that he wasn't dogmatic about tools, although he is clearly a Mac, iPhone, GMail, Google and Wordpress fan. Tools are likely to be more ephemeral after all. It will be the basic principles of online publishing that will endure. The book is nicely presented, too. It is is a slightly smaller size than the average paperback, which is something I like, and the typography/layout is clean and easy on the eye. The bibliophile in me was not once irritated. A couple of criticisms, though: * I'm not sure I agree at all times about the 'thick skin' approach to exchange of views. I prefer a more appreciative, sensitive approach. But then Antony's intention was to bring the discussion out into the open and he has achieved this for me. * So continuing in my sensitive, appreciative style, not once does my son acknowledge that I blogged some time before he did! In fact, I taught him all I know (but then he went on from that paragraph of wisdom and develop his expertise into at least this volume). So for me, this book will survive its first cover-to-cover reading and be an important reference source of mine for the foreseeable future. All I need now is for my son to sign my damn copy!
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