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Me and My Web Shadow: How to Manage Your Reputation Online Paperback – 15 Mar 2010

15 customer reviews

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Product details

  • Paperback: 256 pages
  • Publisher: A & C Black Publishers Ltd (15 Mar. 2010)
  • Language: English
  • ISBN-10: 1408119080
  • ISBN-13: 978-1408119082
  • Product Dimensions: 13 x 1.3 x 19.8 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Bestsellers Rank: 290,459 in Books (See Top 100 in Books)

More About the Author

Antony is Senior Vice President of Social Media at iCrossing, a digital agency. He provides leadership for the company's services and innovation efforts related to the social web. Joining n 2006, he founded its content and social media teams, working with clients such as Coca-Cola, Toyota and Marks and Spencer.

He has written three e-books about media, marketing and the web (http://bit.ly/1H4Fz7), including the hugely popular What is Social Media?, which is recommended reading on e-business courses at top business schools, as well as journalism and marketing courses around the world, and has been translated into Chinese.

Product Description

Review

'This is an essential read for anyone who wishes to manage their career rather than allow it to happen to them.' --Civil Engineering (May 2011)

About the Author

Antony Mayfield is the Global Vice President, Head of Social Media for iCrossing, the largest independent digital marketing agency in the world. It provides services to major brands including Coca-Cola, Toyota and Channel 4.

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5 of 5 people found the following review helpful By E. Carter on 26 Mar. 2010
Format: Paperback
I feel like I could share this book with anyone and they would find it useful.

My boss, for example, who wants to find out whether LinkedIn and Twitter apply to our business and how.
My sister, who wants to encourage her daughter to use Facebook positively as well as protect her from on-line 'baddies'.
My friends and colleagues already using on-line networking, who want to make themselves, their music or their message heard.

Anthony has kept this book straight-talking and pretty much jargon-free. It's got tons of practical tips and further reading suggestions making it an excellent reference tool.

I've only had the book for 24 hours and I've already used it to improve the way I read Twitter posts and prepare for a presentation I'm giving next week.
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Format: Paperback
When Antony convinced me three years ago to get into my own business, his premise then was that the things we were doing online as an added extra created enough value, eventually, to employ them in the centre of everything we do.

His new book illustrates in a mix of textbook, handbook and extended blog post how anyone, from a school kid to a CEO, a teacher to a parent, can harness their online footprint for their own personal good, and the good of the communities around them.

Antony set about writing Me And My Web Shadow to help inform the kind of person "who doesn't quite get Twitter yet", or who thinks privacy issues on Facebook are a good enough reason to avoid it. It was for his wife, amongst many others. It's pitched in the kind of way that wouldn't patronise a proficient user of social media but which is also accessible to newbies. If there were a French translation I might even purchase a copy for my mother-in-law, to help her understand the grey areas between private and public, friends and Friends.

Despite having risen through the ranks of PR to a Senior Vice President position at iCrossing, the world's biggest SEO company, he talks his reader through privacy and openness in a blog-like, non-corporate, friendly way. This book reads for itself, combining practical tips and examples of people getting it right (and wrong), along with some Thinking Man's theory of why all this is so.

And his tone of voice means that Me And My Web Shadow is the ideal starter book and reference tool for people both in education and in the corporate world. It's a tough balance to strike, and Antony's nailed it.
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2 of 2 people found the following review helpful By L. Gofton on 1 April 2010
Format: Paperback
I've just finished `Me and my web shadow - how to manage your reputation Online' Antony Mayfield's first voyage into the world of book authoring. Well, his first in terms of hard copy books, he has already written many articles and eBooks.

The first thing that strikes you about the book is its size; a handy guide-sized book that shouts `practical learning tool'.

This assumption proves to be correct as you begin to read, and Antony starts by stating the book's purpose; `Me and My Web Shadow is intended as a guide to understanding how to look after your web presence on the web: what the web says about you and what it tells people when they come looking for you.'

He goes on to confirm that he wrote the book for his `friends, family and colleagues who need to know more about how the web works and how they fit in as individuals', which I think could relate to almost anyone, although he adds a caveat of `if you think you're an expert in the web already, there may not be much here for you.'

However, whoever you are and whatever level of understanding you are at in terms of the web and or Internet (see page 4) I promise you will get something out of this book.

So what of the structure? Well, the book is written for the web (no surprise considering the author and subject matter) meaning it's separated into useful parts that you can dip in and out of as a reference or guide. I know my copy is covered in Post-its for later re-visiting.

However, a boring Haynes manual this is not, and the first few chapters showcase Antony's easily digestible writing style and conversational narrative, which is perfectly exampled making the pages fly by. This makes the book seem more of a friendly tutor than a stuffy manual.
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2 of 2 people found the following review helpful By Kieron Matthews on 22 April 2010
Format: Paperback
Working in the industry, the temptation is to not buy this book, but thank goodness I ignored my instinct. This is an essential guide to managing your online presence because Antony Mayfield has skillfully navigated this complex world for you, assigned them to 3 distinct chapters and given you essential guidance on how to manage your profile. Importantly he has written it in such a way that the advice is manageable. I was apprehensive that following his guidance would do nothing but add to my already busy digital workload. I couldn't have been more wrong, in fact my news consumption has increased due to his advice on RSS readers. If you think you know everything about this subject then don't buy this book - you are actually beyond help and a book won't help you. If you want to improve you exposure online then this is a must. Where it will become more interesting is when non advertising/marketing/PR/digital types buy this book when they finally recognise the need to manage their own profiles. This book should be on the must read of every senior school and University in the country. Today's innocent Facebook photo is tomorrows front page headline or the reason you didn't get shortlisted for a job.

If you've ever Googled your name and been disappointed, or shocked - BUY this book and keep it close.
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