100 Londoners were treated as each individual project and asked to answer a questionnaire in their own words/writings and also bare their soul by opening up their personal carry bag and share it with the rest of the world. This fun project blends design, london life style, fashion, and photography together and plays on people's insatiable curiosity as to what people have tucked away inside their bags.
The page layout was designed to make the readers opening every page just like opening each person's bag. Each book comes with a screen printed plastic cover and its own carry handles. 4 Colours for you to choose from. Red, blue, yellow and grey.