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Most Helpful Customer Reviews
Format:Paperback
In this superb introductory text, Dan Schawbel demystifies personal branding and makes it accessible to the masses (especially to what he defines as 'Generation Y' readers) by outlining a four step approach - discovering, creating, communicating and maintaining our brand - and underscoring the vital importance of networking and constructing a credible online presence.
Throughout the book, Schawbel emphasizes an intelligent use of the Web 2.0 and the social media in order to transmit the essence of who we are and/or aspire to be in our careers and in our lives. His enthusiasm and honesty shine through an accessible, engaging and eminently readable text that should be part of any and every 'Careers' and 'personal growth' curriculum of the digital era. A winner.
Throughout the book, Schawbel emphasizes an intelligent use of the Web 2.0 and the social media in order to transmit the essence of who we are and/or aspire to be in our careers and in our lives. His enthusiasm and honesty shine through an accessible, engaging and eminently readable text that should be part of any and every 'Careers' and 'personal growth' curriculum of the digital era. A winner.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
12 reviews
12 of 15 people found the following review helpful
Skeptic
1 Oct 2010
Format:Paperback
I was fairly skeptical about this book, since I had purchased the original, how much would really be updated? However, I was pleasantly surprised, as the update version provided great new advice around utilizing social networks to find employment. Many of these strategies not only had great impact in their results, but also were fairly easy to implement. Also new case studies and research really helped drive home the value proposition of this book. Definitely a good read for anyone looking to help better position themselves for future employment.
8 of 11 people found the following review helpful
Relevant, Relatable, and Actionable
30 Sep 2010
Format:Paperback
Reading this book inspired me to take control of my career, and more importantly my personal Brand. Mr. Schawbel's steps to building your future are actionable, relatable and relevant in today's business environment. As a young professional I've been able to implement Dan's advice and establish my personal brand in the global marketplace. It's a great, quick read that can benefit anyone at any level. We all have a brand, why not improve it?
1 of 1 people found the following review helpful
NIce !
25 May 2012
Format:Kindle Edition|Amazon Verified Purchase
Nice book, definitely the way to go in 2012's business world and virtual identity :)
This book shares some nice tools for you to upgrade your profile and public image
This book shares some nice tools for you to upgrade your profile and public image
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