- Paperback: 256 pages
- Publisher: Kaplan Trade (7 April 2009)
- Language English
- ISBN-10: 1427798206
- ISBN-13: 978-1427798206
- Product Dimensions: 22.6 x 15 x 2 cm
- Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 426,911 in Books (See Top 100 in Books)
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Customer Reviews
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Paperback
Dan Schawbel's book teaches college students and those who are new to the world of work how to build and promote their personal brands so they can approach the job market with confidence instead of fear. While the book targets Gen Y, other age groups can benefit from Schawbel's detailed advice on building a personal brand by using various online tools. A personal brand not only helps you get hired - even for a first job - and move up the ladder, it also leads to opportunities and advancement. Even though people often regard a "me, me, me" attitude and self-promotion as negative, Schawbel assures you that it makes sense to focus on yourself as you build your brand. After all, you are the best person to advertise your abilities and expertise. getAbstract finds that this book provides in-depth instructions for developing your personal reputation and brand without making you feel like an egotistical self-promotion machine.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
81 reviews
59 of 68 people found the following review helpful
Timely Book on Importance of Personal Branding
13 April 2009
Format:Paperback
This book is one of the few recent books that covers personal branding. I feel like this was a timely book in the fact that the importance of personal branding is growing day by day.
The first few pages of the book are riddled with strong references, including Marshall Goldsmith, Keith Ferrazzi, Tim Sanders, David Meerman Scott, and others.
I also thought that one of the main strengths of the book was that it was well structured. The author uses four distinct steps (discover, create, communicate, and maintain) as a part of personal branding.
The target audience of this book is Generation Y. Many of the examples reference college, internships, getting your first job, etc. I am glad that the book is targeting to a specific audience, but unfortunately I felt that the material was less useful to Generation X, Baby Boomers, and other generations.
That being said, the author tells an upbeat, yet pragmatic story about the importance of personal branding. It reads fairly quickly, and I'm sure almost everyone will pick up a few tips and tricks about how to improve their own unique brand.
The first few pages of the book are riddled with strong references, including Marshall Goldsmith, Keith Ferrazzi, Tim Sanders, David Meerman Scott, and others.
I also thought that one of the main strengths of the book was that it was well structured. The author uses four distinct steps (discover, create, communicate, and maintain) as a part of personal branding.
The target audience of this book is Generation Y. Many of the examples reference college, internships, getting your first job, etc. I am glad that the book is targeting to a specific audience, but unfortunately I felt that the material was less useful to Generation X, Baby Boomers, and other generations.
That being said, the author tells an upbeat, yet pragmatic story about the importance of personal branding. It reads fairly quickly, and I'm sure almost everyone will pick up a few tips and tricks about how to improve their own unique brand.
60 of 72 people found the following review helpful
Awesome book on online social media
9 April 2009
Format:Paperback
Whether you are a newbie to the job seeking scene, re-entering it or just feel a little lost about the vast world of online social media, this book is for you! In this book, Dan does a great job of showing you how to make the best use accessing the many avenues of internet media to further your current career or help you jump start a new one. I picked this book up because I felt overwhelmed by all of the online social media like Twitter, Facebook, LinkedIn, blogs, etc and could not find a good source that would teach me what these are, how they are impacting our culture and why I need to get on the boat of understanding them so I don't get left behind. I also have a 14 year old son who is using this kind of media and I felt it important to 'be in the know' in order to protect him online. This book offers a complete solution to this -- all in one location and is an easy read. Good Job Dan --- and Thank You!
--- Jeff Davis (www.cfpfinancialguy.com)
--- Jeff Davis (www.cfpfinancialguy.com)
35 of 41 people found the following review helpful
For those who are looking to sell themselves to a better career
11 Jun 2009
Format:Paperback
There is one brand that everyone should wave the flag for and represent - oneself. "Me 2.0: Build a Powerful Brand to Achieve Career Success" is a guide to the brand of oneself, the brand that one tries to sell when interviewing for a job, meeting people, and much more. With plenty of tips and advice for furthering the brand of oneself, author Dan Schawbel outlines the importance of networking, advertising the self, and much more. For those who are looking to sell themselves to a better career, "Me 2.0" is an invaluable read.
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