| ||||||||||||||||||
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Visit the Amazon.co.uk Trade-In Store for more details. |
Frequently Bought Together
Product details
|
More About the Author
Product Description
Product Description
McDonald's: it is the world's premier entrepreneurial success story, a company whose growth worldwide continues to be astonishing. In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. In the years since McDonald's: Behind The Arches was first published, McDonald's has been a trendsetter in advertising, focusing on different ethnic groups as well as the physically disabled. McDonald's created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald's has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally-safe packaging and recyclable goods. Inspiring, informative, and filled with behind the scenes stories, this remarkable saga offers an irresistible look inside a great American business success.
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
6 of 7 people found the following review helpful:
4.0 out of 5 stars
Great story of entrepreneurship,
By
This review is from: Mcdonalds: behind the Arches (Paperback)
I was expecting to read about globalisation, food miles, junk food and how McDonald's have promoted factory farming. What I got was the story of McDonald's growth from one restaurant to a world-wide chain and when I saw what a big volume it is I wasn't sure if it would sustain my interest. Actually it was fascinating because John Love conveys the passion of its founders for their business and for constantly seeking ways of better satisfying their customers and making the business more efficient. This is a great capitalist story, like Sam Walton's account of how he built Walmart. The author, at the start, proclaims his independence, but he doesn't hide his admiration. The book has lots of stories of the enterprising people who built McDonald's and what drove them, and about how the delicate balance between McDonald's and its franchisees was maintained to mutual benefit. Although it doesn't cover recent developments I'd recommend this book as a lively account of the creation of an amazingly successful business.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
The History of McDonalds,
By
This review is from: McDonald's: Behind the Arches (Library Binding)
I borrowed this for a report on globalisation of food although not directly focusing on that aspect. I carried on reading and it was helpful for the report but it's brilliance comes in the un-biased view of John Love. Being a nutrition student, I'm not the biggest fan of fast food but this book shows how successful companies work. Hamburgers do not become massive international corporations it's how you manage them, great figures are included, didnt intend to read it all but i couldnt stop myself!
3 of 4 people found the following review helpful:
5.0 out of 5 stars
I recommend this book to friends in business.,
By ajfindlay@findlayjames.prestel.co.uk (Cotswolds, England) - See all my reviews
This review is from: Mcdonalds: behind the Arches (Paperback)
An amazing story, a brilliant lesson on franchising and the secrets behind the success of McDonalds. Love them or loathe them, read this and you will understand them.
Share your thoughts with other customers: Create your own review
Would you like to see more reviews about this item?
|
Most Recent Customer Reviews |
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
Listmania!
|
|
Look for similar items by category
- Books > Biography > Historical > Social & Urban History
- Books > Biography > Historical > United States > Social & Urban History
- Books > Business, Finance & Law > Biographies & Histories > Biographies & Memoirs
- Books > Business, Finance & Law > Biographies & Histories > Business & Economic History
- Books > Business, Finance & Law > Biographies & Histories > Company Histories
- Books > History > Cultural History
- Books > History > Social & Economic History
- Books > Science & Nature > Food & Farming > Food Science
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
