- Hardcover: 16 pages
- Publisher: Bantam Doubleday Dell Publishing Group; Rev Rei edition (1 Mar 1989)
- Language English
- ISBN-10: 055305127X
- ISBN-13: 978-0553051278
- Product Dimensions: 22.9 x 16 x 4.3 cm
- Average Customer Review: 4.4 out of 5 stars See all reviews (12 customer reviews)
- Amazon Bestsellers Rank: 173,011 in Books (See Top 100 in Books)
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Product Description
Product Description
McDonald's: it is the world's premier entrepreneurial success story, a company whose growth worldwide continues to be astonishing. In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. In the years since McDonald's: Behind The Arches was first published, McDonald's has been a trendsetter in advertising, focusing on different ethnic groups as well as the physically disabled. McDonald's created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald's has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally-safe packaging and recyclable goods. Inspiring, informative, and filled with behind the scenes stories, this remarkable saga offers an irresistible look inside a great American business success.
From the Trade Paperback edition.
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First Sentence
"Over the years, I have received letters and phone calls from television stations, radio stations, authors, reporters, et cetera, and they all told me the same story. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
"Over the years, I have received letters and phone calls from television stations, radio stations, authors, reporters, et cetera, and they all told me the same story. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
6 of 7 people found the following review helpful
Format:Paperback
I was expecting to read about globalisation, food miles, junk food and how McDonald's have promoted factory farming. What I got was the story of McDonald's growth from one restaurant to a world-wide chain and when I saw what a big volume it is I wasn't sure if it would sustain my interest. Actually it was fascinating because John Love conveys the passion of its founders for their business and for constantly seeking ways of better satisfying their customers and making the business more efficient. This is a great capitalist story, like Sam Walton's account of how he built Walmart. The author, at the start, proclaims his independence, but he doesn't hide his admiration. The book has lots of stories of the enterprising people who built McDonald's and what drove them, and about how the delicate balance between McDonald's and its franchisees was maintained to mutual benefit. Although it doesn't cover recent developments I'd recommend this book as a lively account of the creation of an amazingly successful business.
1 of 1 people found the following review helpful
Format:Library Binding
I borrowed this for a report on globalisation of food although not directly focusing on that aspect. I carried on reading and it was helpful for the report but it's brilliance comes in the un-biased view of John Love. Being a nutrition student, I'm not the biggest fan of fast food but this book shows how successful companies work. Hamburgers do not become massive international corporations it's how you manage them, great figures are included, didnt intend to read it all but i couldnt stop myself!
3 of 4 people found the following review helpful
Format:Paperback
An amazing story, a brilliant lesson on franchising and the secrets behind the success of McDonalds. Love them or loathe them, read this and you will understand them.
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Most Recent Customer Reviews
Very interesting.
Great story of struggle and eventual success. A very interesting read and focus on business principles and ethics that can be applied in all walks of life.
Published 7 months ago by Mohammed
very interesting...
if you want to learn how a very simple yet effective idea grew into one of the largest companies in the world then this book is a fantastic place to start. Read more
Published 8 months ago by Gcrikey
strong authorized corporate bio
This is a great bio of a great company. Though it is somewhat dated, this book will set the standard for every deep inquiry into how McDonald's operates. Read more
Published 12 months ago by rob crawford
The inside story
This is an interesting and fascinating stroy about the background to McDonalds and the innovations it bas brought to the market. Read more
Published 21 months ago by Al
Potential Franchiesee's Please Read
A well written book and extremly insightfull. A must if you are considering buying a franchise. If you are interested in managing your business better, worth a read too.
Published on 9 May 2009 by A. Watson
From humble beginnings to a worldwide phenomenon
With the likes of Super-Size Me, Fast Food Nation, and the McLibel Two taking the headlines in recent years this book makes a refreshing change. Read more
Published on 31 Dec 2005 by PennysHubby
tasty hamburger
the writer has really outlined the largest fast food organisation very nicely. the incidents about kroc, mcdonalds brothers, sonneborn and turner are worth reading. Read more
Published on 20 Feb 2004 by "gaurav4088"
Truly Amazing
An absolutely fascinating book. I kept fellow Co-Workers gripped with my tales and useless trivia for weeks. Read more
Published on 10 Aug 2001
Superb insight into the history of this giant fast food Co
Although mainly based on US operations, this book is a must for any person seriously interested in becoming a franchisee in McDonald's. Read more
Published on 21 Jun 2000 by darryl@email.com
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