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McLuhan for Beginners (Writers & readers beginners series) [Paperback]

W.Terrance Gordon (Author)
2.0 out of 5 stars  See all reviews (1 customer review)

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Product details

  • Paperback: 176 pages
  • Publisher: Writers and Readers Ltd (Jan 1997)
  • Language: English
  • ISBN-10: 0863162312
  • ISBN-13: 978-0863162312
  • Product Dimensions: 23.1 x 15.5 x 1.3 cm
  • Average Customer Review: 2.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 1,285,841 in Books (See Top 100 in Books)

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› Visit Amazon's W.Terrence Gordon Page
W.Terrence Gordon
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Product Description

Synopsis

This text explains the ideas of McLuhan, one of the most influential thinkers of the century. He was a professor of English who loved James Joyce, hated television, played himself in Woody Allen's "Annie Hall" and fired ideas off like a machine gun in his Monday night media seminar at the University of Toronto. He inspired author Tom Wolfe to write a particularly wacky article about him which is included in this book.

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Customer Reviews

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2 of 2 people found the following review helpful
2.0 out of 5 stars McLuhan NOT for beginners 31 July 2001
By Henrik Andersen (handersen@ofir.dk)
Format:Paperback
Ever heard of Marshall McLuhan. Ever wanted to know what the concepts and thoughts of this mad, brilliant scholar were all about?

This book tries to explain the stuff to firstcomers. It uses a somehow "loose" style with cutouts pasted into the text, several fonts at the same page etc. (a la Monty Python's Flying Circus), and includes some information on McLuhan as a person besides his ideas.

In my opinion, the book fails. McLuhans thoughts can be hard to comprehend in his original works, but here the fragmented style makes it all much more confusing than it needs to be.

Furthermore, the style makes it incredibly hard to use the book as a quick reference-book on McLuhans central thoughts (which was my aim when I bought the book).

If you like a funky style, the book is probably fine. If not, I think it's too difficult for newcomers and too fragmented for old-times to McLuhan.

All in all, I give the book two stars. Mostly because of the brilliance of McLuhans work, which shines through the mess.

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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.5 out of 5 stars  2 reviews
11 of 11 people found the following review helpful
5.0 out of 5 stars An excellent Intro to McLuhanism 12 Jan 2000
By rareoopdvds - Published on Amazon.com
Format:Paperback
Terrence Gordon, who also wrote a book on McLuhans thoughts and life, gives a cohesive and concise introduction to this genius' work. Although the idea of McLuhan for beginners might be a contradiction in itself, one needs to start somewhere, and I suggest this one to be a great start. Citing from all of McLuhans works and some more obscure titles, Gordon makes the impression that he is very knowledgable of McLuhan, as well as his theories, being able to make analogies and modern day references for anyone to understand. This book will also give you the appreciation and depth of McLuhans work without losing the message in its compactness of thought. Highly reccomended for those interested in McLuhans works.
2 of 2 people found the following review helpful
4.0 out of 5 stars Great intro to mcluhan 23 Oct 2002
By "tatireis" - Published on Amazon.com
Format:Paperback
I found McLuhan difficult to follow. His ideas are spread on his thick books and sometimes it's hard to make sense of all of them at first. This book was a great intro to his work. It gives a good overview and reading the books afterwords becomes a fun pleasure.
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