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Review
"This is a well-organized reader. This is an excellent reader for teachers who teach undergraduate courses on globalization, work, and social institution. It is also a must-read for lower and upper division undergraduate students who are concerned with the nature of modern and postmodern worlds." (Shu-Ju Ada Cheng )
--This text refers to an out of print or unavailable edition of this title.
Product Description
The Third Edition of McDonaldization: The Reader includes a wide array of sources, from journal articles, to essays from edited books, to newspaper, and magazine articles. George Ritzer, best-selling author of McDonaldization of Society, has updated this popular anthology to build upon and go beyond the thesis of McDonaldization. Classic articles from the First and Second Editions remain in this volume and are supplemented by a significant number of new pieces which bring the discussion about McDonaldization up to date.
Features and Benefits
- The volume includes a wide array of sources, from journal articles, to essays from edited books, to newspaper and magazine articles.
- 5 of the 2nd ed. articles have been updated and 11 articles are new to the third edition with new topics such as McDonaldization and men's body shaping, Internet 2.0, junk journalism, and cruise tourism.
- A greater emphasis on McDonaldization and globalization in the third edition.
- Discussion questions and “Thinking Critically” sections aid students in reviewing the material presented and further extending the conversation about and surrounding McDonaldization.
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4 of 5 people found the following review helpful
perhaps the Internet is a countertrend
10 Nov 2006
Format:Paperback
Ritzer offers the loaded term McDonaldization as anything that takes after McDonald's Corporation. Four precepts are given - efficiency, calculability, predictability and automatic control. This book searches human society for examples that satisfy these precepts. A strange lens with which to view, perhaps. The fear, and that is basically the right word, is that those examples can or will inevitably lead to a homogenisation and standardisation of experiences. A shallow oneness for all.
One very interesting example from the book is the claim that the Internet is one of these examples. There has certainly been a commonality of experiences. Now, many people use browsers, with the differences between browsers being trivial. And the browser metaphor has proved axiomatic; a key factor in the Web's success. But the ability for anyone for make content for the Internet is a trend against a homogeneous experience. So that many diverse interests can be accessed and enjoyed.
One very interesting example from the book is the claim that the Internet is one of these examples. There has certainly been a commonality of experiences. Now, many people use browsers, with the differences between browsers being trivial. And the browser metaphor has proved axiomatic; a key factor in the Web's success. But the ability for anyone for make content for the Internet is a trend against a homogeneous experience. So that many diverse interests can be accessed and enjoyed.
great book
19 Feb 2012
Format:Paperback|Amazon Verified Purchase
book is what it said it was in the description was priced fairly and wi would do buisness with again
McDonaldization Book
15 July 2011
Format:Paperback|Amazon Verified Purchase
I needed this for a Sociology Class I was taking. I got the book in time for class and it was in great condition.
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