I paid a whopping $2.30 (my receipt breakdown after various discounts and coupons were used) for this cute tube! But to be completely honest, even the full retail price is VERY fair for this lipshine If you don't often go out to the store or just want to regular shipments, then definitely sign up for Amazon's subscribe & save. Otherwise, shop around at your local stores for the best price and try all the Shinesensational colors you want!
I chose Watermelon Punch because it had the least amount of shine/frost, the bright color shown through the tube was actually nicely toned down once applied, and the gloss blends very well with other balms and lipsticks. This gloss doesn't quite last as long as competitors (Clinique Superbalm, Philosophy, Lancome Juicy Tubes), but it's also not sticky either. The scent and flavor are also nicely subdued. Along with the pretty packaging and metal cap, Shinesensational holds its own against Superbalm and Juicy Tubes. For what it's worth, the smaller size is also much easier to cart around and small enough that the tube isn't wasted because it expires or the color gets boring. I just wish that this product was better packaged (no safety plastic wrap at the top... potentially icky). The tubes in the store were all new, of course, but this is just a personal hygienic quirk of mine.
Alas because of the amazing low price and the great coverage, I'm giving this a full five stars!