Trying to find protein powder without any artificial sweeteners or flavourings is difficult to say the least. However, this has to be one of the best one's I've tried. Personally, I find the protein powders with these additives in don't agree with me (fatigue, difficultly concentrating, strange cravings are common side effects for me)
I was using reflex's natural whey but found the after taste rather unpleasant, after some time. Maximuscle is a different story. It has a clean creamy texture, mixes fairly well and sort of tastes like vanilla when added to milk. I have no clue what the other reviewer is taking, but to say this stuff tastes awful is completely unfounded. I don't think they've tried 90+ vegan protein powder. Now that's rough!
I think one has to be realistic on their expectations regarding taste. Yes it doesn't taste as good as the powders with artificial sweeteners but that's just the way life is.
Anyway, I couldn't recommended this product anymore.